Brand Tone

Inspiring, Empowering, and Professional

Brand Values

• •Youth Empowerment & Opportunity
• •Creativity & Artistic Excellence
• •Community & Social Equity
• •Entrepreneurship & Professionalism
• •Mentorship

Best Practices

• •Lead with "Teen Employment," Not "Charity": Always frame the narrative around "employing teens" and "hiring our creative services." This empowers the participants and positions the organization as a professional enterprise, not a handout. Use terms like "teen artists," "design professionals," and "creative jobs.
• •Balance Mission and Professionalism: In client-facing copy, highlight both the high-quality, innovative work and the social impact. For example, "Get visionary work from digital natives who are up on the latest trends, while investing in social equity.
• •Use Empowering & Action-Oriented Language: Use strong verbs that convey impact and transformation. Words like "harness," "inspire," "build," "transform," and "empower" align perfectly with the brand's core mission.
• •Showcase, Don't Just Tell: Let the teens' voices and work be the heroes. Use testimonials from participants, share stories of alumni success, and feature high-quality images and videos of the artwork and projects. This provides authentic proof of the brand's impact.
• •Maintain a Consistent Voice Across All Channels: Whether writing a grant proposal, a tweet, or a venue rental brochure, the core tone should remain consistent. The language should always be inspiring, professional, and centered on the value of empowering youth through creative enterprise.

Social Perception

Highly impactful and legitimate non-profit, viewed as a professional creative agency by clients, a life-changing "second home" by participants, and a highly regarded venue for events due to its unique atmosphere and social mission.

Copy Examples

• •More Than Art. It's an Investment in the Future. Commission a project with Artists For Humanity and power the next generation of creative leaders.
• •From a blank wall to a vibrant story. Our 3D Design Studio teens just completed this stunning mural for [Client Name], transforming their space and bringing their vision to life. Every brushstroke is powered by talent, mentorship, and your support. #ArtWithImpact #YouthEmpowerment #BostonArt
• •Host an event that leaves a lasting impression. The AFH EpiCenter isn't just a venue; it's a gallery showcasing the incredible talent of Boston's youth. Your rental directly supports our mission of providing creative jobs to teens. Book a tour and discover a space with a story. [Link]
• •Ready to turn your creativity into a career? Artists For Humanity is a place where teens earn a real paycheck for real-world creative projects. Build your portfolio, learn from professional mentors, and design your future. Applications for our program are now open. #TeenJobs #CreativeCareers #BostonYouth
• •We are a creative powerhouse fueled by young talent. At Artists For Humanity, teens are employed as artists and designers, collaborating on innovative projects for businesses and the community. We bridge divides, provide opportunity, and prove that art is a powerful engine for change.