Brand Tone

Aspirational & Elegant, Creative & Artistic, Approachable & Informative, Trendy & Fashion-Forward

Brand Values

• •Quality & Craftsmanship
• •Convenience & Accessibility
• •Self-Expression & Individuality
• •Ethical Practices
• •Customer Empowerment

Best Practices

• •Embrace "Elegant Empowerment": Combine luxurious and aspirational language with words that empower the user.
• •Highlight Craftsmanship & Care: Consistently use terms like "handmade," "meticulously crafted," "artisan," and "salon-quality". Mention "cruelty-free" and "reusable" to underscore ethical and practical benefits.
• •Be Visually Descriptive: Use vivid language that helps potential customers imagine the nails. Describe colors, textures, and styles in an evocative way.
• •Maintain an Approachable Expertise: Ensure the language is clear, easy to understand, and helpful. Avoid overly technical jargon.
• •Consistent Calls to Action & Hashtags: Guide the user with clear calls to action. Use a core set of relevant hashtags on social media to build brand recognition and reach the target audience.

Social Perception

Positive, with admiration for the designs and quality. Growing favorably as a stylish, convenient, and often healthier alternative to salon acrylics or gels.

Copy Examples

• •Unveil your inner artist. ✨ Our new 'Midnight Bloom' luxury press-on nails are meticulously handmade to bring a touch of enchantment to your fingertips. Reusable, cruelty-free, and designed to turn heads. Dare to express yourself? Shop the collection – link in bio! #ArtistryNails #LuxuryPressOns #HandmadeNails #NailArtistry #VeganBeauty
• •Salon Perfection, Effortlessly Yours. Discover Artistry Nails: Luxurious, handmade press-on nails for a flawless manicure anytime, anywhere. Explore Designs.
• •✨ Your Next Signature Look Awaits | New Arrivals at Artistry Nails! Hi [Customer Name], ready to elevate your style? At Artistry Nails, we believe beautiful nails are an expression of you. Our latest collection of handcrafted press-on nails brings artistry and luxury right to your doorstep. Explore what's new and find your perfect set...
• •Command the room with 'Chromatic Dreams.' These aren't just press-on nails; they're a statement. Each nail is a miniature canvas, handcrafted with vibrant hues and a touch of daring. Cruelty-free, reusable, and undeniably you. What story will your nails tell?
• •Tired of salon appointments? Get that flawless, artistic manicure at home! 💅 Artistry Nails offers luxurious, handmade press-on nails that are easy to apply, reusable, and always cruelty-free. Click to discover stunning designs and enjoy 10% off your first order!