Brand Tone

Enthusiastic and Passionate, Community-Focused and Supportive, Confident and Quality-Oriented, Friendly and Approachable, Faith-Inspired (Subtly)

Brand Values

• •Faith
• •Family & Friends
• •Honesty, Integrity, and Transparency
• •Quality
• •Community and Support
• •Fun
• •Respect

Best Practices

• •Embrace Enthusiasm Authentically: Use vibrant language, emojis where appropriate (especially on social media), and a genuinely excited tone when talking about products, customer creations, and crafting in general.
• •Prioritize Community Engagement: Actively respond to comments and messages with a friendly, helpful, and familial tone. Foster conversations in the Facebook group and encourage sharing. Refer to your community as 'family' or 'friends' when it feels natural.
• •Highlight Quality with Confidence, Not Arrogance: Focus on the benefits and superior features of the products (e.g., 'crystal clear,' 'fast-curing,' 'durable,' 'lays out like glass') in a way that educates and assures customers of the value they're receiving.
• •Keep it Approachable and Inclusive: Use clear, easy-to-understand language. Avoid overly technical jargon unless explaining a specific product benefit. Ensure the tone welcomes both beginners and experienced crafters.
• •Subtly Weave in Core Values: While product benefits are key in marketing copy, occasionally reinforcing the 'why' behind the brand (Faith, Family, Honesty, Fun, Support for creators) in broader communications (like 'About Us' social posts or email stories) can build deeper connections with customers who share similar values. Ensure this feels genuine and not forced into every piece of copy.

Social Perception

Artistry Epoxy is generally perceived very positively by its customers and the online crafting community. High-Quality Products, Good Value, Innovative, Supportive Community, Reliable

Copy Examples

• •✨ Look at that SHINE! ✨ @[CustomerUsername] absolutely NAILED this stunning tumbler using our Crystal Clear Fast Set Epoxy! We're obsessed with your creativity! 😍 Want to achieve this glass-like finish that's tough as nails and quick to cure? Tap the link in our bio to shop Artistry Epoxy and bring your sparkle to life! #ArtistryEpoxy #EpoxyResin #TumblerArt #DIYCrafts #CraftersCommunity
• •Tired of waiting hours for your epoxy to cure? 👋 Say HELLO to Artistry Epoxy's HyperSpeed Tumbler Glaze! 🚀 Get a rock-hard, crystal-clear finish in a fraction of the time. Perfect for busy crafters who want quality without the wait. Join the Artistry family and experience the difference. Learn more and grab yours today! [Link to Product] #ArtistryEpoxy #FastCuringEpoxy #DIYProjects #CraftSupplies #EpoxyArt
• •Hey Crafty Friend! 👋 At Artistry Epoxy, we believe in giving you the BEST tools to create with. That's why our epoxies are not only top-quality with unmatched clarity and durability, but they're also made with your creativity and joy in mind. Discover our latest [New Product/Featured Product] and see why so many artists trust us to help their visions shine! Plus, join our Facebook community for endless inspiration! [Link to Shop] [Link to FB Group]
• •🤯 Watch how we get this INSANE glitter suspend with NO bubbles using Artistry Epoxy! Full tutorial coming soon. 😉 What are you crafting this week? Let us know! 👇 #ArtistryEpoxy #EpoxyTips #GlitterTumbler #CraftHacks #SatisfyingResin #DIY
• •More than just epoxy, Artistry is a community built on Faith, Family, and a whole lot of Fun in crafting! ❤️ We're passionate about providing you with high-quality, reliable products so you can create with confidence and joy. Thank you for being part of our amazing creative family! #ArtistryEpoxy #BrandValues #CraftCommunity #FaithBasedBusiness #CreateAndInspire