Brand Tone

Artistic, Eco-Conscious, Nostalgic, Quality-Oriented, Friendly

Brand Values

• •Sustainability & Environmental Responsibility
• •Artistry & Design Excellence
• •Quality Craftsmanship
• •Meaningful Communication
• •Supporting Artists (Historically)
• •Customer Connection

Best Practices

• •Always Emphasize Eco-Friendliness: Consistently mention the use of recycled materials, biodegradable packaging, and sustainable practices in product descriptions, social media posts, and about sections. This reinforces a core brand value.
• •Highlight the Artistic & Unique Nature: Use descriptive language that evokes the beauty of nature, vintage aesthetics, and the craftsmanship involved. Words like "artistic," "handcrafted," "unique design," "vintage-inspired," and "nature's essence" should be common.
• •Speak to the Heartfelt Value of Connection: Frame greeting cards not just as products, but as tools for meaningful communication and fostering relationships. Use phrases like "share a heartfelt message," "the joy of a handwritten note," or "connect beautifully."
• •Maintain a Warm and Approachable Voice: Even when discussing quality or sustainability, the overall tone should be inviting and friendly, reflecting the personal touch of sending and receiving a card. This aligns with the goal of inspiring appreciation for handwritten notes.
• •Ensure Quality in Communication: Just as the products are made with "meticulous attention to detail," all written communications (website copy, emails, social media) should be well-crafted, error-free, and clear, reflecting the brand's commitment to quality.

Social Perception

Positive among Retailers, Eco-Conscious Appeal, Appreciation for Design, Limited Mainstream Consumer Visibility

Copy Examples

• •Headline: More Than a Card, It's a Keepsake. Discover Artistry Cards. Body: Each Artistry Card is crafted with love, blending timeless vintage charm with the beauty of nature. Printed on recycled paper, our cards don't just send a message, they tell a story. Send something beautiful, something sustainable.
• •Headline: Reconnect Beautifully. The Art of the Handwritten Note. Body: In a fast-paced world, take a moment to share a heartfelt message. Our exquisitely designed, eco-friendly cards provide the perfect canvas for your thoughts. Made in Toronto with meticulous care and recycled materials.
• •Headline: Sustainable Stationery, Inspired Designs. Body: At Artistry Cards, we believe beauty and responsibility go hand-in-hand. Explore our collections of greeting cards and paper goods, all thoughtfully designed and produced in-house using recycled paper and biodegradable packaging. Let's cherish our connections and our planet.
• •Headline: From Our Studio to Your Mailbox: Cards with a Conscience. Body: Founded on a love for paper and design, Artistry Cards brings you unique stationery that’s kind to the earth. Every design is a little piece of art, ready to brighten someone's day. Feel good about the cards you send.
• •Headline: Vintage Charm, Modern Values. Body: Step back in time with designs that evoke nostalgia, while embracing the future with our commitment to sustainability. Artistry Cards offers beautifully crafted, eco-friendly stationery for every occasion. Because every message matters.