Brand Tone

Bold & Glamorous, Energetic & Sassy, Inclusive & Empowering, Trendy & Current, Aspiringly Luxurious yet Accessible

Brand Values

• •Artistry & Self-Expression
• •Inclusivity
• •Quality & Performance
• •Community
• •Confidence & Empowerment
• •Cruelty-Free
• •Authenticity (Founder-Led)

Best Practices

• •Embrace the "Glowgetter" Vibe: Use energetic, confident, and slightly sassy language. Incorporate trendy slang and emojis where appropriate (especially on social media) but ensure it feels authentic to the brand's glamorous edge, not forced. Think "elevated trendiness."
• •Speak Directly to the Artist Within: Use empowering language that encourages creativity, self-expression, and individuality. Address the audience as fellow artists or aspiring artists.
• •Maintain a Luxurious Yet Inclusive Feel: While showcasing high-glam looks, ensure the copy is inviting and makes people feel they *can* achieve these looks and are welcome in the Artist Couture community. Highlight product quality and performance with a touch of opulence.
• •Channel Angel Merino's Voice (Subtly): The brand's DNA is heavily influenced by its founder. The copy should echo his passion, confidence, and direct, engaging style without explicitly trying to impersonate him. Keep it lively and personal.
• •Visual and Verbal Harmony: Ensure the copy always matches the high-quality, bold, and glamorous visuals. If the image is about intense shine, the words should sparkle too. Consistency across all touchpoints is key.

Social Perception

Positive: Artist Couture is largely perceived as a high-quality, on-trend, and exciting indie brand founded by a well-respected makeup artist. Its Diamond Glow Powders are iconic and highly praised for their intense shimmer and payoff. The association with Angel Merino (Mac Daddyy) lends credibility and a strong connection with the beauty community. Customers appreciate the brand's inclusivity and the luxurious feel of the products. Community-Focused: The brand is seen as engaging with its audience and creating a loyal following of "Glowgetters." Aspirational Glamour: The brand successfully projects an image of high glamour and artistry that many beauty enthusiasts aspire to.

Copy Examples

• •🚨 WARNING: MAY CAUSE UNSTOPPABLE GLOW! ✨ Our NEW [Product Name] just CRASHED THE PARTY! 🚀 Get ready to drench yourself in pure, unadulterated fabulous. This isn't just makeup, it's a whole mood. 🔥 Shop now, Glowgetters, and let's light it UP! #ArtistCouture #NewDrop #GlowGetter #MakeupObsessed
• •Alright, Glowgetters, spill the tea! ☕️ Which Artist Couture shade makes you feel like the MAIN CHARACTER every single time? 👇 Drop your faves below or show us your looks! We're living for your artistry! #ArtistCoutureFam #MyArtistCouture #SelfExpression
• •Be Extra. Be You. Be ARTIST COUTURE. 💋 Unleash your inner icon with high-impact pigments and formulas that slay all day. Created by artists, for artists (and everyone who wants to feel like one). Dare to shine. ✨ #ArtistCouture #LuxuryMakeup #ProQuality
• •Lock in that masterpiece, darling! 💅 Our [Product Name] is the secret weapon your glam routine has been missing. Flawless finish? All-day slay? Zero filter needed? YUP. Get yours and keep that beat looking SNATCHED from AM to PM. 👑 #ArtistCouture #FlawlessFinish #MakeupGameStrong
• •From @mac_daddyy's kit to YOURS! 💖 Angel poured his heart, soul, and years of pro expertise into every Artist Couture creation. It's more than makeup – it's a passion for artistry, a celebration of YOU, and a permission slip to GLOW as bright as you dare. What masterpiece will you create? ✨ #ArtistCouture #MacDaddyy #AngelMerino #MakeupArtistApproved