Brand Tone

Friendly, authentic, inspiring, personal, approachable, encouraging, positive, playful, and educational.

Brand Values

• •Creativity and Originality
• •Joy and Positivity
• •Authenticity and Transparency
• •Female Empowerment
• •Quality and Customer Care

Best Practices

• •Always Use a Personal, First-Person Voice: Write as "I" (Colette) to maintain the authentic, artist-led feel of the brand. This reinforces the idea that customers are connecting with a real person.
• •Incorporate Words of Whimsy and Positivity: Use a lexicon that includes words like "magic," "dreamy," "sparkle," "joy," and "vibrant" to consistently reflect the brand's whimsical and positive values.
• •Tell the Story Behind the Art: For each new product, share a short anecdote about the inspiration or creative process. This adds depth and emotional connection to the items.
• •Engage with Questions: End social media posts with open-ended questions to encourage comments and build a sense of community. This aligns with the friendly and approachable brand tone.
• •Maintain a Tone of Gratitude: Regularly express thanks to the community for their support. This reinforces the brand's appreciation for its customers and its small-business authenticity.

Social Perception

The public perceives artistcolette as a talented, genuine, professional, and responsive artist dedicated to her craft. Customers feel a personal connection to her and her work, which is associated with high-quality, unique products that bring joy. Her social media presence has successfully built a community invested in her journey as a creator.

Copy Examples

• •Let this little window of magic brighten up your favorite corner. ✨ I poured all my daydreams into this new piece, hoping it brings a splash of color and a wave of peace to your space. What does it make you think of? #artistcolette #whimsicalart #createmagic
• •Your year is a story waiting to be written. Make it a vibrant one with the ‘Colette Creates’ planner. Each page is a canvas for your dreams, goals, and daily moments of joy, designed to inspire and keep you organized. Let's make this your most creative year yet.
• •Packing up a little bit of happiness to send your way! 💖 Every order is a dream come true for me, and I love adding a personal touch to say thank you for supporting my art. #smallbusiness #artistlife #packanorderwithme #stationerylove
• •Hello, lovely people! Just a little note from my studio to yours to share what's new this month. I've been working on some new sticker designs that are perfect for adding a little sparkle to your journal or laptop. Hope they make you smile!
• •Tired of the mundane? Escape into a world of color and whimsy. At Colette Creates, every art print and notebook is a piece of my heart, designed to bring a little magic into your everyday. Discover unique, artist-made treasures today.