Brand Tone

Supportive, Informative, Inspiring, Community-Focused, Accessible, Playful (on TikTok)

Brand Values

• •Creativity
• •Quality
• •Community
• •Learning and Growth
• •Passion for Art
• •Customer Enablement

Best Practices

• •Always Empower and Encourage: Frame messages to uplift and motivate artists, regardless of their skill level. Use positive language and celebrate the act of creation.
• •Speak the Language of Your Community (Literally and Figuratively): Continue using clear, accessible Spanish. Understand and incorporate terms, aspirations, and challenges relevant to the Chilean art community.
• •Show, Don't Just Tell, Your Support: Actively feature customer art, collaborate with local artists, and share user-generated content. Let your community's voice be part of your brand's voice.
• •Educate with Passion: When providing tips, tutorials, or product information, let your genuine enthusiasm for art shine through. Make learning feel like an exciting discovery.
• •Be Adaptable but Anchored: While the tone can be more playful on TikTok than on a detailed blog post, ensure the core values of support, creativity, and community always underpin the message. The method of delivery may change, but the essence should remain consistent.

Social Perception

Customers generally perceive ARTISTAS A LA OBRA as a reliable source for art supplies in Chile. The brand is seen as supportive of the local art community. Their educational content (tutorials, tips) is appreciated by aspiring and practicing artists. The active and friendly engagement on social media contributes to a positive perception. They are viewed as a go-to place for a variety of artistic materials.

Copy Examples

• •Instagram Post (New Product Alert): ✨ Unleash your inner painter! ✨ Our new range of vibrant acrylics has just landed, perfect for bringing those bold ideas to life. Rich pigments, smooth application – everything you need to create your next masterpiece. What will you paint first? Share your ideas below! #ArtistasALaObra #NewSupplies #ChileArte #CreativeJourney #PaintYourWorld
• •Facebook Ad (Workshop Promotion): Ready to dive into watercolors? 🎨 Join our online workshop next Saturday and learn beautiful techniques from local artist @[ArtistName]! We believe everyone has an artist inside them, and we're here to help you discover it. Limited spots! Link in bio to sign up and get your supply list. Let’s create together! #ArtCommunityCL #AprendeConArtistas #WatercolourWorkshop #ArtistasChile
• •TikTok Video Script (Quick Tip): (Upbeat music, quick cuts showing the process) Struggling with blending your colored pencils? 🤔 Quick tip! Try using a white or colorless blender pencil for a super smooth finish. Look at that difference! ✨ Tag a friend who needs this hack! #ArtHack #ArtistasTikTok #DrawingTips #ArtSupplies #CreativeSpark
• •Website Blog Post Title & Intro: From Blank Canvas to Brilliant: A Beginner's Guide to Choosing Your First Oil Paints. Stepping into the world of oil painting can be exciting, yet a little daunting with so many options! At ARTISTAS A LA OBRA, we’re passionate about making art accessible to everyone. This guide will walk you through the essentials, helping you select the perfect oil paints and brushes to start your artistic adventure with confidence.
• •Email Newsletter Snippet (Community Spotlight): Be inspired by your fellow creators! 🌟 This week, we’re in awe of the incredible [Artwork Type] created by @[CustomerArtistUsername] using our [Product Name]. Maria, your use of color is simply breathtaking! Want to be featured? Tag us @artistasalaobra and use #MiArteConALAO. We love seeing what you’re making!