Brand Tone

Sophisticated, Inclusive, Engaging, Passionate, Approachable

Brand Values

• •Elevation of Diverse Voices
• •Transformative Power of Art
• •Community & Collaboration
• •Cultural Enrichment
• •Accessibility & Inclusivity in the Art World
• •Nurturing Talent

Best Practices

• •Develop a Brand Voice Guide: Document the core attributes of your brand's tone (e.g., sophisticated, inclusive, passionate, educational, approachable) with specific examples of do's and don'ts. Share this with everyone who creates content.
• •Understand Your Audience on Each Platform: While maintaining core values, adapt the specific expression of your tone to suit the platform and its audience. For instance, Instagram might be more visual and evocative, while TikTok can be more informal and engaging.
• •Embody Your Values in Your Language: If inclusivity is a core value, ensure your language is welcoming, respectful, and represents diverse perspectives. If education is key, provide insightful and accessible information.
• •Tell Authentic Stories: Share the stories behind the art, the artists, and the gallery's mission. Authentic storytelling resonates deeply and reinforces the brand's passionate and purposeful nature.
• •Review and Refine Regularly: Periodically review your copy across all channels to ensure consistency with the defined brand tone and values. Solicit feedback and be open to evolving your voice as the brand grows, while staying true to its core identity.

Social Perception

Art Is Bond is perceived as a significant and welcome addition to the Houston art scene, bringing a 'hyper local art scene within a global context.' It is recognized for its commitment to showcasing Black artists and art from the African Diaspora. The founder, Janice Bond, is respected for her expertise and vision. The gallery is seen as a space that aims to be more inclusive and educational than traditional galleries. There is an appreciation for its efforts to create partnerships and collaborations within the community.

Copy Examples

• •Headline: Art Is Bond: Where Diverse Voices Resonate and Every Piece Tells a Story. Body: Step into a world where art transcends boundaries. At Art Is Bond, we are dedicated to showcasing exceptional talent from across the globe, fostering conversations that connect us all. Discover your next inspiration.
• •Social Media Post (Instagram - with an image of an artwork): Immerse yourself in the vibrant textures and profound narratives of [Artist Name]'s latest work. At Art Is Bond, we believe in the power of art to challenge, inspire, and unite. Visit us in Houston or explore our collection online. #ArtIsBond #ContemporaryArt #DiverseArtists #HoustonArtScene #ArtThatSpeaks
• •Email Newsletter Snippet (Promoting an exhibition): Experience 'Cielo Azul / Cielo Nublado' by Troy Ezequiel Montes. Art Is Bond invites you to explore the nuanced dialogue between light and shadow, heritage and horizon. Join us for an exhibition that promises to ignite your creativity and deepen your appreciation for contemporary artistic expression. [Link to Exhibition]
• •Website 'About Us' Excerpt: More than a gallery, Art Is Bond is a commitment. A commitment to the artists who dare to share their souls, to the community that seeks connection through culture, and to the belief that art is a fundamental bond that ties us together. Our mission is to elevate, educate, and engage.
• •TikTok Video Concept (Trendy audio, quick cuts of art, people engaging in the gallery): Vibes? Immaculate. ✨ Art that hits different? Absolutely. 🖼️ Discover Houston's home for art with heart & soul. #ArtIsBond #HoustonArt #ArtGallery #SupportArtists #GetInspired