Brand Tone

Aspirational & Appreciative of Craftsmanship, Customer-Focused & Helpful, Inspirational & Design-Oriented, Trustworthy & Reliable, Accessible

Brand Values

• •Quality Craftsmanship
• •Exceptional Design
• •Heritage & Tradition
• •Customer Satisfaction
• •Sustainability
• •Functionality
• •Inspiration

Best Practices

• •Emphasize Craftsmanship & Heritage: Consistently weave in the story of Spanish-inspired design and artisan quality, using evocative language that speaks to the 'soul' and 'artistry' of the tiles.
• •Focus on Inspiration & Transformation: Frame products not just as tiles, but as key elements in transforming a house into a home or a project into a vision. Use aspirational language.
• •Maintain a Helpful & Approachable Voice: Especially in customer service interactions, FAQs, and product guidance. Ensure clarity and a supportive tone, making the selection process easier for the customer.
• •Showcase Quality & Durability alongside Beauty: Balance the artistic descriptions with practical benefits, reinforcing that the tiles are both beautiful and made to last.
• •Be Consistent Across All Platforms: Ensure the language used on the website (both Artisan Tile Company sections and Your Tiles sections), social media, Etsy, and any marketing materials aligns with the core values of quality, design, heritage, and customer focus. Regularly audit content to check for consistency.

Social Perception

Positive for Product & Service, Seen as a Source of Beautiful & Unique Tiles, Growing Online Presence, Potential for Name Confusion

Copy Examples

• •Homepage Banner: 'Transform Your Space with Timeless Artistry. Discover handcrafted-inspired tiles that tell a story. Explore Your Tiles.'
• •Instagram Post (showcasing a kitchen splashback): 'From the heart of Spain to the heart of your home. ✨ Our [Tile Collection Name] tiles bring authentic craftsmanship and vibrant design to your kitchen. What dream space are you creating? #YourTiles #ArtisanInspired #KitchenInspo #SpanishDesign #HomeRenovation'
• •Product Description Snippet: 'Each [Product Name] tile is a testament to traditional artistry, designed for modern living. Offering both stunning aesthetics and lasting durability, it’s more than a tile – it’s a piece of heritage for your home.'
• •About Us Excerpt (Social Media/Web): 'At Your Tiles (from the Artisan Tile Company), we believe every space deserves to be beautiful. Inspired by centuries of Spanish tile-making, we bring you designs that blend timeless tradition with contemporary style. Quality you can see, craftsmanship you can feel.'
• •Email Subject Line (for a newsletter): '🌿 Infuse Your Home with Spanish Charm – New Arrivals at Your Tiles!'