Brand Tone

respectful, appreciative, and passionate

Brand Values

• •Preservation of Heritage
• •Artisan Empowerment
• •Authenticity and Craftsmanship
• •Cultural Significance
• •Connection
• •Quality

Best Practices

• •Always Center the Artisan: Make the artisans the heroes of your narrative. Share their stories, their inspirations, and the challenges they overcome. This reinforces the values of empowerment and authenticity.
• •Emphasize Heritage and Story: Every product has a history. Weave in details about the origin of the art form, the cultural significance, and the traditional techniques used. This educates the audience and adds depth to the product.
• •Use Respectful and Appreciative Language: The tone should consistently reflect a deep admiration for the craft and the creators. Avoid overly commercial or trendy language that might diminish the perceived value and authenticity.
• •Highlight Uniqueness and Craftsmanship: Stress that these are not mass-produced items but unique, handcrafted pieces, each with its own character. Detail the skill and time involved in their creation.
• •Maintain Visual and Textual Harmony: Ensure that the visuals (photos/videos of products and artisans) strongly complement the copy. The imagery should be high quality, reflecting the beauty and intricacy of the crafts, and the copy should enhance the visual story.

Social Perception

A champion of traditional arts, A source of unique and high-quality products, Ethical and mission-driven, Authentic

Copy Examples

• •Headline: Own a Piece of India's Soul. Body: Discover handcrafted treasures that whisper tales of ancient traditions. At Artisans Crest, every sculpture, painting, and weave is a testament to the enduring skill of India's master artisans. Bring home more than art; bring home a legacy.
• •Headline: Crafted by Hand, Cherished by Heart. Body: Beyond the beauty of each piece lies the dedication of an artisan. We journey through India to bring you authentic crafts, ensuring every purchase supports the hands that create and the heritage they preserve. Explore our collection and connect with the story.
• •Headline: The Art of Tradition, Reimagined for Your Home. Body: From vibrant Pattachitra paintings to intricately carved wooden sculptures, Artisans Crest offers a curated selection of India's finest handicrafts. Each item is a unique blend of age-old techniques and timeless beauty, perfect for adding a touch of elegance and history to your living space.
• •Headline: More Than an Object, It's a Lifeline. Body: When you choose Artisans Crest, you're not just acquiring a beautiful artifact. You're empowering communities, sustaining livelihoods, and helping to keep ancient art forms thriving. Invest in art that makes a difference.
• •Headline: Unveiling the Masters Behind the Masterpieces. Body: Meet the incredible artisans who pour their skill and passion into every creation. Our platform is dedicated to sharing their stories and showcasing their exceptional talent with the world. Discover the hands and hearts behind true Indian craftsmanship.