Brand Tone

Expert & Confident, Passionate & Artisanal, Premium & Aspirational, Transparent & Direct, Encouraging & Empowering

Brand Values

• •Uncompromising Quality & Performance
• •Craftsmanship & Attention to Detail
• •Innovation & Science
• •American Made
• •Customer-Centricity & Trust
• •Transparency
• •Ergonomics & Comfort
• •Sustainability

Best Practices

• •Lead with Performance & Quality: Always highlight the superior materials (ELMAX steel), sharpness, durability, and meticulous craftsmanship. Use confident, expert language.
• •Emphasize the "Why": Connect the product features to the user's benefit – easier prep, more enjoyable cooking, lasting value, the feeling of using a truly exceptional tool.
• •Maintain Transparency: Don't shy away from technical details when appropriate (like steel type or manufacturing processes), as this builds credibility with discerning customers.
• •Infuse Passion and Artistry: Use evocative language that conveys the dedication and care that goes into each knife. Words like "obsess," "poetic," "art," and "craft" fit well.
• •Reinforce "Made in USA" and Trust: Subtly weave in the American manufacturing aspect and remind customers of the guarantees and the brand's commitment to their satisfaction.

Social Perception

Highly Regarded for Performance, Seen as a Worthy Investment, Trusted Brand with Excellent Customer Service, Appreciated for Design and Comfort, Associated with Quality American Manufacturing, Innovative and Using Superior Materials

Copy Examples

• •Headline: Beyond Sharp. Beyond Compare. Body: Experience the an entirely new cutting paradigm. Artisan Revere knives, forged from ELMAX Super Steel and meticulously crafted in the USA, aren't just tools; they're an extension of your culinary passion. Find Your Edge™.
• •Social Media Post: Tired of knives that dull before dinner is prepped? We were too. That's why we obsess over every molecule, from our American-sourced ELMAX steel to our hand-finished, ergonomic handles. Demand more from your tools. Demand Artisan Revere. #MadeInUSA #KitchenKnives #CulinaryExcellence
• •Product Description Snippet (Chef's Knife): The heart of your kitchen deserves the soul of a craftsman. Our 8-inch Chef's Knife, born from a passion for performance and precision, delivers unparalleled edge retention and comfort, transforming every slice into a statement. Backed by our 10,000 Cuts Guarantee™.
• •Email Subject: This is What Peak Performance Feels Like in Your Hand. Body: Imagine a knife that glides effortlessly, stays sharper longer than you thought possible, and feels like it was made just for you. That's the Artisan Revere promise – American ingenuity meeting world-class materials.
• •Brand Story Snippet: We didn't set out to just make knives. We set out to redefine what a kitchen knife could be. By investing 30x more in our steel than the big brands and dedicating ourselves to relentless innovation, we craft tools that inspire confidence and elevate your craft.