Tono de Marca

aspirational, educated, and personable

Valores de Marca

• •Sustainability and Eco-Consciousness
• •Artisanship and Quality
• •Authenticity and Transparency
• •Practical Style

Mejores Prácticas

• •Lead with Core Values: Always integrate key values like "sustainable," "handmade," "artisan," and "eco-friendly" into your messaging. These are your primary differentiators in a crowded market.
• •Tell a Story: Use your copy to narrate the brand's journey. Talk about the Portuguese artisans, the sustainable cork forests, and the inspiration behind designs. Storytelling transforms a product into a meaningful purchase.
• •Balance Elegance and Function: Write in a way that is both sophisticated ("European style," "eco-luxe") and practical. Highlight the beauty and design, but always mention the functional benefits like being waterproof and lightweight.
• •Use a Consistent, Passionate Vocabulary: Create a list of brand-specific words (e.g., "artisan," "handcrafted," "conscious," "unique," "sustainable") and use them across all platforms to build a strong and recognizable voice.
• •Maintain a Personal Touch: Keep the personable and approachable tone that customers love. Write captions and emails as if you're speaking to a friend who shares your values. Address your audience directly and share behind-the-scenes content to foster community.

Percepción Social

Customers perceive Artisan Corks as a high-quality, small, and sustainable company with excellent customer service. They appreciate the uniqueness, functionality, lightweight nature, and durability of the bags, and highly value the personal touch from the owner.

Ejemplos de Copy

• •Style that feels good, inside and out. Our Bruna Cork Tote is more than just a bag—it's a choice for a greener planet. Handcrafted from renewable Portuguese cork, it’s proof that fashion can be beautiful and sustainable. #ArtisanCorks #EcoFriendlyFashion #SustainableStyle
• •European Style, Australian Heart. Discover our collection of unique, artisan-made cork handbags. Designed to be different, just like you. Shop the look.
• •Meet your new everyday companion: the Callie Cork Crossbody. Deceptively spacious, impressively lightweight, and completely waterproof, it’s designed for life on the go. From sudden showers to a full day's carry, this bag handles it all with effortless style.
• •Handmade with Heart. Crafted by skilled artisans in Portugal, every one of our bags tells a story of tradition and quality. Own a piece of authentic craftsmanship. #ArtisanMade #CorkLeather
• •Be the first to know. Our new collection, inspired by the hills of Sintra, is coming soon. Sign up now for exclusive access and discover sustainable luxury that’s designed to last a lifetime.