Brand Tone

professional, reassuring, and aspirational

Brand Values

• •Quality and Durability
• •Customer-Centricity
• •Convenience and Thoughtful Design
• •Trust and Transparency

Best Practices

• •Lead with Value, Support with Features: Start with the wellness benefit (e.g., "Begin your journey," "Find your strength") and then support it with product features (e.g., "1-year warranty," "quality materials").
• •Maintain a Reassuring Tone: In all communications, especially customer service and FAQs, use language that builds confidence. Words like "guaranteed," "we ensure," "peace of mind," and "fully covered" are powerful.
• •Use High-Quality, Serene Visuals: Ensure all photography and videography reflect the premium, calm, and aspirational nature of the brand. Avoid chaotic or low-quality images.
• •Emphasize "All-Inclusive": Consistently remind customers that the purchase is a complete package. Mention the included cover, stool, mat, and welcome kit to reinforce the value proposition.
• •Be Consistent Across Platforms: The professional, reassuring, and aspirational tone should be identical on the website, in emails, on social media, and in any advertising copy to build a strong, unified brand identity.

Social Perception

premium, reliable, and trustworthy

Copy Examples

• •Your daily ritual for clarity and strength. The Artisan Arctic Pro is more than a cold plunge; it's the start of your wellness journey. Engineered for durability, designed for any space. #ArtisanArctics #ColdPlunge #WellnessJourney #MindAndBody #Recovery
• •Engineered for Excellence. Built to Last. Discover the Artisan Arctic Pro. Featuring a 1-year full warranty, an all-inclusive accessory kit, and a design quiet enough for indoors and tough enough for outdoors. We've thought of everything, so you can focus on your wellness. Learn more.
• •The Ultimate Cold Plunge Experience Is Here. Free shipping and a full 1-year warranty on every Artisan Arctic Pro.
• •Your wellness journey is waiting. We noticed you were exploring the Artisan Arctic Pro. It's a big step towards enhanced recovery and daily wellness. Remember, your purchase is protected by a 30-day return policy and a full 1-year warranty. If you have any questions, our team is here to help you begin.
• •Built with the highest quality materials, the Artisan Arctic Pro is designed for lasting performance. We stand behind our craftsmanship with a full 1-year replacement warranty, so you can invest in your health with total peace of mind.