Brand Tone

Elegant & Sophisticated, Modern & On-Trend, Personal & Thoughtful, Helpful & Approachable, Creative & Inspiring

Brand Values

• •Quality & Craftsmanship
• •Customer Care & Satisfaction
• •Original Design & Artistry
• •Connection & Expression
• •Community
• •Ease of Use

Best Practices

• •Maintain an Elegant and Slightly Formal Tone: Use sophisticated vocabulary but remain accessible. Avoid overly casual slang while still being warm and inviting. Think "beautiful," "exquisite," "crafted" rather than "awesome" or "cool."
• •Emphasize Quality and Artisanship: Consistently weave in terms that speak to the superior materials, craftsmanship, and attention to detail in Artisaire products (e.g., "artisan-made," "premium quality," "expertly engraved," "meticulously crafted").
• •Highlight the "Modern Traditional" Angle: Balance the heritage of wax seals with Artisaire's contemporary designs, vibrant color palettes, and innovative tools. Use phrases that bridge this, like "modern take on a classic tradition."
• •Focus on the Emotional Connection and Personal Touch: Appeal to the desire for unique expression, thoughtful gestures, and making an impression in a digital age. Use language that evokes feeling and significance (e.g., "cherished moments," "personal expression," "memorable touch").
• •Be Visually Descriptive: Since the products are highly aesthetic, use evocative language to describe colors, textures, and designs. Help the customer imagine the beauty and feel of the products (e.g., "buttery smooth feel," "richly pigmented," "delicate script," "modern hues").

Social Perception

High-Quality Provider, Trusted for Special Occasions, Innovative & Modern, Reliable & Professional, Worth the Investment, A Go-To for Crafters and DIYers

Copy Examples

• •Headline (Website/Social Media): Elevate Your Invitations. Discover the Art of the Modern Wax Seal.
• •Product Description Snippet (Sealing Wax): Our curated palette of sealing wax transforms any correspondence into a statement of personal style. Richly pigmented and designed for a smooth, flexible seal that endures the mail. Add your signature touch.
• •Instagram Caption (Showcasing a wedding invitation suite): Timeless elegance meets modern romance. ✨ Seal your love story with an Artisaire wax seal, a beautifully crafted detail for your most cherished moments. Explore our wedding collection. #Artisaire #WaxSeal #WeddingInvitation #BridalStationery #ElegantWedding
• •Email Subject Line (Promotional): A Touch of Artisan Charm: New Designs Have Arrived at Artisaire.
• •About Us Snippet: At Artisaire, we believe in the power of a personal touch. We revive the timeless art of wax sealing, offering meticulously crafted tools and a vibrant spectrum of colors for you to express your unique story. From our family to yours, we're dedicated to quality, artistry, and helping you make every message memorable.