Brand Tone

Inspirational, Supportive, and Professional

Brand Values

• •Fostering Creativity
• •Commitment to Quality
• •Accessibility
• •Building a Community

Best Practices

• •Lead with Inspiration, Follow with Information: Start social media posts with an inspiring message or question before detailing the product. This puts the focus on the artist's creativity first.
• •Use "You" and "Your": Frame copy around the customer's journey and projects. Instead of "We sell brushes," use "Find the perfect brush for your next masterpiece." This makes the brand feel more supportive and personal.
• •Maintain Visual Consistency: Ensure all photography—whether product shots or user features—is high-quality, well-lit, and clean. This reinforces the brand's professionalism and commitment to quality.
• •Balance Professional and Hobbyist Language: In product descriptions, use technical terms to show expertise, but also explain the benefits in a way that is clear for beginners. This makes the brand accessible to everyone.
• •Engage as a Knowledgeable Friend: When responding to comments and questions, be warm and encouraging but also precise and helpful. If someone asks for a recommendation, provide a confident, well-reasoned answer that demonstrates product knowledge and a desire to help.

Social Perception

A reliable and comprehensive specialist, perceived as a trustworthy, modern, and engaged go-to supplier for art materials.

Copy Examples

• •Unleash a new spectrum of color. Our latest collection of professional watercolors has just arrived, ready to bring your most vibrant ideas to life. Which shade will you try first? #artirs #creativity
• •Your creative journey starts here. Always wanted to paint? Don't wait any longer. From canvases to beginner-friendly acrylic sets, find everything you need at arti.rs. We provide the tools, you provide the passion.
• •Quality Materials for Every Artist. Professional grade supplies, delivered to your studio.
• •Ready for a creative weekend? Get 15% off all sketchbooks.
• •Experience unmatched precision and control. This master's-grade brush set is crafted for the discerning artist who accepts no compromises. Each stroke delivers flawless application, making it a dependable partner for your finest work. Invest in quality that lasts a lifetime.