Tono de Marca

aspirational, youthful, and encouraging

Valores de Marca

• •Creativity and Self-Expression
• •Accessible Luxury
• •Joy and Inspiration
• •Quality and Durability
• •Community and Experience

Mejores Prácticas

• •Lead with Emotion, Support with Features: Start with how the customer will feel (e.g., confident, unique, joyful) and then introduce the product features (e.g., waterproof, high-quality materials) that enable that feeling.
• •Use Inclusive and Empowering Language: Employ words that inspire and uplift, such as "discover," "express," "celebrate," and "inspire." Address the customer directly with "you" and "your" to create a personal connection.
• •Maintain a Youthful and Trendy Voice: Incorporate modern language and relevant emojis where appropriate, especially on social media, to resonate with a contemporary audience.
• •Tell a Story: Frame products within a narrative. Whether it's the story of the brand's founding, the inspiration behind a collection, or the story the customer will create while wearing the piece.
• •Be Consistent Across All Channels: Ensure that the aspirational and encouraging tone is present everywhere, from website product descriptions and email newsletters to social media captions and in-store signage.

Percepción Social

Largely positive, with a 4.6 out of 5-star rating from over 700 reviews. Customers perceive the brand as trendy, reliable, and offering good value for money. Physical stores and an active social media presence enhance trust and a perception of being current and connected to its target audience.

Ejemplos de Copy

• •More than just jewelry, it's a feeling. Our new collection has arrived to tell your story. Discover the pieces that speak to you.
• •Life happens. Your jewelry shouldn't have to sit on the sidelines. Dive in, dance in the rain, and live your story with our waterproof collection.
• •Why fit in when you can stand out? Our curated ear and piercing collection is designed for the masterpiece that is you. Be bold. Be you. Be ARTIQO.
• •That golden hour glow, captured in a charm. ✨ Our latest arrivals are here to make your everyday moments shine a little brighter. How will you style yours?
• •We believe that the best things in life aren't things. They're expressions. They're moments. They're you. Our jewelry is just here to help you celebrate it.