Brand Tone

Playful & Fun, Innovative & Modern, Accessible & Inclusive, Creative & Inspiring, Community-Oriented, Enthusiastic & Passionate

Brand Values

• •Accessibility: Making music creation available to everyone. 'Artiphon designs smart instruments for the next billion musicians.'
• •Immediacy: Enabling users to make music quickly and easily, 'in a blink.'
• •Multiplicity: Offering versatile instruments that can be played in many ways and produce various sounds.
• •Innovation: Pushing the boundaries of musical instrument design and technology.
• •Creativity & Self-Expression: Providing tools that empower users to explore their musical ideas.
• •Joy & Fun: Believing in the 'magical joy of musical creation.'

Best Practices

• •Embrace Playfulness and Enthusiasm: Use vibrant, energetic language. Focus on the joy and fun of discovery in music-making. Avoid overly technical jargon unless explaining a specific feature, and even then, keep it clear and exciting.
• •Highlight Inclusivity and Accessibility: Consistently reiterate that Artiphon is for everyone, from beginners to pros. Use welcoming and encouraging language. Phrases like 'no experience necessary,' 'anyone can play,' or 'designed for your hands' resonate well.
• •Show, Don't Just Tell (Focus on Immediacy & Multiplicity): Instead of saying an instrument is 'versatile,' describe *how* it’s versatile (e.g., 'Strum it like a guitar, tap it like a drum, or slide into a synth melody'). Emphasize the quick results and ease of creating something substantial in a short time.
• •Foster Community and Share User Stories: Actively solicit and feature user-generated content. Use language that invites interaction, like questions ('What will you create?') and calls to share. This reinforces the idea that users are part of a creative collective.
• •Stay Innovative and Forward-Thinking in Language: Reflect the cutting-edge nature of the products in the copy. Use words like 'smart,' 'innovative,' 'future of music,' and 'next-generation' where appropriate, but always tie it back to the user's creative empowerment.

Social Perception

Positive: Generally seen as a cool, innovative company making fun and unique musical gadgets. Many users find the instruments intuitive and enjoyable, especially for casual music-making and experimentation. Accessible for Beginners: Widely perceived as great tools for those new to music or who want a simple way to create. The 'no wrong notes' feature is often highlighted. Creative Tool for Musicians: While accessible for beginners, musicians also appreciate the MPE MIDI capabilities and the potential for sketching ideas or adding unique sounds to their productions. Portable and Convenient: The small size and portability of instruments like Orba and Chorda are frequently praised. Emerging Tech with Some Hiccups: Some users and reviewers note that the software or app experience can occasionally be clunky or have limitations, though Artiphon appears to be actively updating and improving. Good for Gifting/Novelty: Seen as an exciting gift, especially for those interested in music and technology. Engaged Community: Users actively share their music and experiences online, which Artiphon encourages and often features.

Copy Examples

• •Headline: Unlock Your Inner Musician. No Experience Needed. Body: With Artiphon, making music is as easy as playing. Our smart instruments like Orba 2 and Chorda are designed for everyone. Tap, slide, shake, and create your first song in minutes. Your musical journey starts now! Call to Action: Discover Artiphon
• •Headline: Your Pocket-Sized Studio. Endless Creativity. Body: Don't let inspiration slip away! Artiphon instruments are compact, powerful, and ready to go wherever you are. Sample the world around you, loop beats, and layer melodies with intuitive controls. Music making, unboxed. Call to Action: Explore Our Instruments
• •Headline: Stop Dreaming, Start Playing. Body: Always wanted to make music but didn't know where to start? Artiphon breaks down the barriers. Our innovative instruments guide you, ensuring you always sound great. It’s not just an instrument; it’s your new favorite way to create. Call to Action: Find Your Sound
• •Headline: Join the Artiphon #SoundMakers Community! Body: Thousands are already creating amazing music with Orba, Chorda, and INSTRUMENT 1. Share your beats, get inspired, and connect with fellow creators. What will *you* make today? Tag @Artiphon and #ArtiphonCreations to get featured! Call to Action: Follow Us & Share Your Music
• •Headline: The Future of Music is in Your Hands. Literally. Body: Experience the next wave of musical expression with Artiphon. Our award-winning smart instruments combine cutting-edge technology with playful design, making it fun and easy to explore sounds and build entire songs. Ready to play the future? Call to Action: Shop Now