Brand Tone

Professional & Expert, Elegant & High-Quality, Sustainable & Responsible, Customer-Oriented & Collaborative, Confident & Enduring

Brand Values

• •Quality & Durability
• •Finnish Design & Craftsmanship
• •Sustainability & Environmental Responsibility
• •Functionality & Aesthetics
• •Collaboration & Partnership
• •Creativity & Openness

Best Practices

• •Maintain a Professional and Sophisticated Voice: Use clear, intelligent language. Avoid slang or overly casual phrasing. Focus on the expertise and quality inherent in the brand.
• •Emphasize Durability and Sustainability: Consistently weave in messaging about the longevity of the products, the quality of materials, and the environmentally conscious approach to design and manufacturing.
• •Highlight Finnish Design and Heritage: Leverage the positive associations with Scandinavian and Finnish design – minimalism, functionality, connection to nature, and craftsmanship.
• •Speak the Language of Architects and Designers: Use terminology and address concerns relevant to design professionals. Showcase understanding of their workflow by providing necessary technical resources.
• •Be Confident and Solution-Oriented: Convey assurance in the quality and longevity of the products. Position the brand as a collaborative partner ready to help achieve the client's vision for public spaces.

Social Perception

They would likely be perceived as a reliable, high-end supplier of durable and aesthetically pleasing Scandinavian design furniture. Their commitment to sustainability and Finnish craftsmanship would be positive differentiators. The brand likely projects an image of sophistication, quality, and thoughtful design.

Copy Examples

• •Arktis: Enduring Design. Sustainable Spaces. Body: Collaborating with architects to bring Scandinavian elegance and lasting quality to public interiors. Discover furniture crafted for the future, today.
• •The Art of Public Space: Furnished by Arktis. Body: From bustling educational hubs to serene lounge areas, Arktis furniture blends functionality with timeless Finnish design. Let's create your vision together.
• •Sustainable by Design. Beautiful by Nature. Body: Inspired by Arctic landscapes, crafted with responsibly sourced wood and metal. Arktis delivers furniture that respects the environment and elevates your space.
• •Beyond the Blueprint: Tailored Furniture Solutions. Body: Your project deserves unique solutions. Arktis offers customizable, high-quality design furniture that perfectly aligns with your architectural intent and client needs.
• •Invest in Finnish Craftsmanship. Design for Decades. Body: Arktis furniture is built to last, backed by a five-year guarantee. Experience the enduring value of superior materials and meticulous design.