Brand Tone

Elegant & Natural, Informative & Trustworthy, Customer-Oriented & Approachable, Passionate & Appreciative

Brand Values

• •Quality
• •Customer Orientation
• •Handmade
• •Social and Environmental Responsibility
• •Durability & Longevity
• •Natural

Best Practices

• •Emphasize Enduring Beauty & Sustainability: Always weave in the concepts of longevity, low maintenance, and the eco-conscious aspect of preserved florals. Use words like 'timeless,' 'lasting,' 'sustainable,' 'years of beauty.'
• •Maintain an Elegant and Evocative Vocabulary: Use descriptive language that appeals to the senses and highlights the natural beauty and craftsmanship. Words like 'exquisite,' 'artisanal,' 'meticulously crafted,' 'vibrant hues,' 'soft textures' can be effective.
• •Be Informative and Build Trust: Clearly communicate the benefits (durability, natural preservation) and the brand's heritage (since 1983). Ensure information about product care is accessible.
• •Showcase the 'Handmade' Aspect: Remind customers of the personal touch and attention to detail that goes into each arrangement, reinforcing the value of craftsmanship.
• •Be Genuinely Customer-Focused: Let the helpful and approachable side of the brand shine through. When addressing customer service or inquiries, maintain a warm, professional, and solution-oriented tone, mirroring their promise of 'never bots.'

Social Perception

Positive, Trusted, High-Quality Provider, Limited Broader Online Buzz (outside their own channels and reviews)

Copy Examples

• •Elegance that endures. ✨ Discover our latest handmade creation, where timeless nature meets artisanal craft. Each bloom preserved to perfection, bringing sustainable beauty into your space for years to come. #ArtifloraMX #PreservedNature #TimelessDecor #HandmadeFloral
• •Tired of fleeting flowers? Embrace the lasting charm of Artiflora.mx. Our 100% natural preserved florals offer years of beauty, no water needed. Transform your home with sustainable elegance. Explore our collections today! [Link] #PreservedFlowers #SustainableDecor #ArtifloraHome #NaturalBeauty
• •Artiflora.mx: Crafting Preserved Beauty Since 1983. Experience the art of nature, sustained. Quality, craftsmanship, and a passion for timeless florals define every piece we create. [Link to About Us]
• •Why choose preserved? At Artiflora, we believe in beauty that's both breathtaking and responsible. Our meticulously preserved flowers and foliage retain their vibrant color and soft texture for years, offering an eco-friendly and low-maintenance alternative to fresh blooms. Bring lasting nature indoors. [Link to Shop]
• •A single preserved rose, captured at its peak perfection. Soft to the touch, vibrant in hue, and designed to grace your moments for years, not days. Handmade with care and preserved using only natural ingredients. An emblem of enduring affection and sophisticated style by Artiflora.mx.