Brand Tone

intellectual, sophisticated, and collaborative; professional, respectful, and passionate about their subject matter; quiet confidence and authority in their field.

Brand Values

• •Excellence in Design and Production
• •Intellectual Rigor
• •Collaboration and Partnership
• •Passion for Architecture and Urbanism
• •Global Perspective

Best Practices

• •Maintain a Sophisticated and Respectful Tone
• •Lead with Visuals
• •Emphasize Collaboration and Expertise
• •Focus on the "Why" Behind the Design
• •Use Consistent, Relevant Hashtags

Social Perception

Within its niche of architecture and design professionals, Artifice Press is seen as a publisher of serious, high-quality, and aesthetically pleasing books. Collaborators express high satisfaction with the process and outcome. Despite a past insolvency impacting reputation, the brand has successfully recovered. For the general public, perception is largely tied to individual book quality, which is generally well-received for content and visual appeal.

Copy Examples

• •Step inside the mind of [Architect's Name]. Our new release, '[Book Title],' is a visual journey through the concepts, forms, and philosophies that define a generation of design. A testament to the power of place and material. Explore the monograph at the link in our bio. #Architecture #DesignBooks #Urbanism #ArtificePress
• •Your Vision, Bound in Excellence. At Artifice Press, we collaborate with leading architects and thinkers to transform groundbreaking ideas into beautifully crafted publications. Partner with us to share your work with the world. Discover our publishing process.
• •From sketch to structure. We're captivated by the intricate details and thoughtful processes within '[Book Title].' This spread reveals the initial hand-drawn concepts for the award-winning [Project Name]. A reminder that every great building begins with an idea. #ArchitecturalDrawing #BookDesign #DesignProcess #ArtificePress
• •We are proud to have partnered with the esteemed [Institution/Firm Name] on the publication of '[Book Title].' This significant work contributes to the critical discourse on sustainable urbanism and exemplifies the power of collaborative publishing to disseminate important ideas. #Publishing #Architecture #Collaboration #UrbanDesign
• •Subject: A New Perspective in Architecture | Now Available Dear [Name], Immerse yourself in the very best of the built environment. Artifice Press is delighted to announce the release of '[Book Title],' an essential volume for any architecture enthusiast's library. For a limited time, enjoy complimentary shipping on this stunning new addition to our collection. Order your copy today.