Brand Tone

Stylish & Eclectic, Curated & Discerning, Community-Oriented & Friendly, Appreciative & Passionate, Smart & Value-Conscious

Brand Values

• •Style & Individuality
• •Quality & Craftsmanship
• •Community & Connection
• •Sustainability & Second Life
• •Integrity & Trust

Best Practices

• •Embrace the "Santa Fe Eclectic": Consistently use language that reflects the unique blend of "fancy, funky, and eclectic" that defines Santa Fe style. Use descriptive adjectives that evoke this spirit in product descriptions and social media.
• •Storytelling around Pieces: Highlight the "story" or unique aspects of items, whether it's a notable designer, a particular era, or how it fits the Santa Fe aesthetic. This aligns with the founders' passion for art and unique finds.
• •Balance Aspiration with Accessibility: While showcasing designer labels, maintain the "high-low ethos" in your communication. Make it feel inclusive, even when talking about luxury.
• •Community First Language: Regularly feature content about community involvement, consignor stories (with permission), and customer experiences to reinforce the "more than a store" value. Use warm, inviting language.
• •Visually Curated Consistency: Ensure all visuals (website, social media) reflect the curated, stylish, and slightly eclectic aesthetic of the brand. High-quality, well-styled photography is key to conveying the brand's discernment.

Social Perception

Positive for its Niche, Community-Minded, Potential for Name Confusion

Copy Examples

• •Headline: Find Your Santa Fe Signature. Body: More than just clothing, it's a statement. Discover curated consignment treasures that blend high-end designer finds with eclectic Santa Fe charm. Your next favorite piece awaits at Art.i.fact.
• •Headline: Designer Style, Conscious Choice. Body: Embrace sustainable style without compromising on luxury. At Art.i.fact, we believe in the beauty of a second life. Explore our collection of pre-loved designer and unique pieces, and make a statement that feels as good as it looks.
• •Headline: Not Just a Store, It's a Community. Body: Step into Art.i.fact and discover a place where style meets heart. From unique fashion finds to supporting local causes through our 'Clothes for a Cause' program, we're more than just consignment – we're Santa Fe.
• •Headline: Eclectic. Edgy. Uniquely You. Body: Tired of the same old styles? Art.i.fact curates a collection for the discerning individual – from edgy European designers to timeless classics with a Santa Fe twist. Dare to be different.
• •Headline: The Art of Consignment. The Joy of Discovery. Body: Jennifer and Michael invite you to explore a handpicked selection of clothing and accessories where every item has a story. Find your next treasure and become part of the Art.i.fact family.