Brand Tone

Artisanal & High-Quality, Intelligent & Creative, Engaging & Passionate, Challenging & Rewarding, Whimsical & Playful (but sophisticated)

Brand Values

• •Craftsmanship & Quality
• •Artistry & Creativity
• •Intellectual Stimulation & Challenge
• •Customer Connection & Community
• •Sustainability (implied)
• •Passion for Puzzles

Best Practices

• •Emphasize Craftsmanship and Quality: Always highlight the wooden material, laser-cut precision, unique artist-designed cuts, and American-made aspect. Use words like "artisanal," "heirloom-quality," "premium," and "meticulously crafted."
• •Showcase the Artistic Element: Refer to the puzzles as "art you can touch." Name the artists whose work is featured. Describe the visual appeal of the images and the creativity of the "whimsy" pieces.
• •Speak to the Engaging Challenge: Use language that conveys intellectual stimulation and the satisfying nature of solving a complex, beautiful puzzle. Words like "intriguing," "captivating," "discover," "unravel," and "masterpiece" can be effective.
• •Maintain a Sophisticated yet Accessible Voice: The tone should be intelligent and appreciate artistry, but also welcoming and enthusiastic. Avoid overly technical jargon unless explaining a specific benefit (like the Ecru line's matte finish for reduced glare).
• •Foster a Sense of Community and Passion: Share customer testimonials (with permission), run engaging contests, and use language that reflects a shared love for the art of puzzling. Make customers feel like they are part of an exclusive club of discerning puzzle enthusiasts.

Social Perception

Premium & High-End, Challenging & Engaging, Artistic & Beautiful, Reputable & Trustworthy, A Treat or Special Gift

Copy Examples

• •Headline: Beyond the Cardboard. Discover the Art of the Wooden Jigsaw. Body: Artifact Puzzles transforms fine art and contemporary illustration into heirloom-quality wooden jigsaws. Each piece is a testament to American craftsmanship, laser-cut for a perfect fit, with unique "whimsy" shapes that tell a story within the story. Challenge your mind, delight your senses.
• •Headline: Not Just a Puzzle. It's an Artifact. Body: Experience the satisfying snap of precisely cut wood. Lose yourself in artwork that intrigues and inspires. Our puzzles, including the glare-free Ecru line, are designed by artists to be as captivating to assemble as they are to behold. Find your next masterpiece.
• •Headline: For the Discerning Puzzler: A Challenge Worthy of Your Coffee Table. Body: Tired of the same old cuts? Artifact Puzzles offers a sophisticated challenge with uniquely designed pieces and themed whimsies that surprise and engage. Made with passion in the USA, our wooden puzzles are an invitation to slow down and savor the art of puzzling.
• •Headline: Gift an Experience. Gift an Artifact. Body: Searching for a truly memorable gift? Artifact Puzzles are more than just a present; they're an experience. Beautifully crafted, intriguingly designed, and built to last, they offer hours of engaging joy for the art lover and puzzle aficionado in your life.
• •Headline: Where Artistry Meets Engineering: The Artifact Puzzle Difference. Body: Founded on a passion for micro-manufacturing and a love for art, Artifact Puzzles brings a unique precision to the world of wooden jigsaws. Explore our standard glossy or premium Ecru matte finishes, and discover why our customers cherish the journey of each piece.