Brand Tone

Artisanal & Passionate, Quality-Conscious & Heritage-Inspired, Contemporary & Versatile, Sustainable & Ethical, Customer-Focused & Approachable

Brand Values

• •Craftsmanship & Quality
• •Heritage & Timeless Design
• •Sustainability & Ethical Production
• •Customer Satisfaction
• •Authenticity & Passion

Best Practices

• •Emphasize "Handcrafted" and "Quality": Consistently use terms that highlight the artisanal nature and superior quality of the materials and construction (e.g., "hand-finished," "quality materials," "traditional techniques," "built to last").
• •Reference Heritage & Timelessness: Weave in the inspiration from classic, industrial, or vintage designs, positioning the products as enduring pieces rather than fleeting trends (e.g., "inspired by classic designs," "timeless appeal," "heritage-inspired").
• •Highlight "Made in England" & Sustainability: Proudly mention the UK-based manufacturing and the brand's commitment to sustainable and ethical practices whenever relevant (e.g., "crafted in our English studio," "sustainable materials," "ethically produced," "eco-conscious").
• •Maintain an Authentic & Passionate Voice: Let the genuine love for design and craftsmanship shine through. Use evocative language that conveys the care and artistry involved, making the brand feel personal and dedicated.
• •Be Warm, Approachable, and Customer-Centric: While showcasing expertise, ensure the tone is welcoming. Address the customer directly, highlight the benefits of the lighting (e.g., "adds atmosphere and character"), and ensure any customer service messaging is friendly and helpful.

Social Perception

High-Quality & Stylish, Unique & Characterful, Reliable & Good Service, British Made & Sustainable, Premium (Potentially Higher Price Point)

Copy Examples

• •Imperfectly perfect, by design. ✨ Our new Rocco plaster pendant, handcrafted with soul on the south coast. Each curve and texture tells a story of sustainable materials and artisanal care. Bring warm, Wabi Sabi-inspired light to your sanctuary. #ArtifactLighting #HandmadeHome #SustainableDesign #PlasterLight #BritishCraftsmanship
• •Echoes of Industry, Reimagined for Today. Our Factory Heritage Pendant captures the robust spirit of British industrial design. Spun from high-quality [Material, e.g., aluminium] and hand-finished in our workshop, this timeless piece delivers focused light and undeniable character to your kitchen, dining, or workspace. Built to last, designed to inspire. #FactoryChic #IndustrialLighting #MadeInEngland #TimelessDesign
• •*(Video shows quick cuts of hands shaping a light, a close-up of the material, the finished light hanging beautifully, text overlays: "From Our Hands to Your Home." "Sustainable Style." "Artifact Lighting.")* Caption: Crafted with care, built to inspire. ✨ See how our lights come to life! #HandmadeLighting #UKMade #Artisan #SustainableHome #LightingDesign #BehindTheScenes
• •Introducing the [New Collection Name] Collection: Where heritage meets modern living. Inspired by [Inspiration for collection], each piece is meticulously handcrafted in our English workshop, blending timeless aesthetics with sustainable practices. Discover lighting that not only illuminates but also tells a story. Explore the new collection today.
• •Bespoke Brilliance, British Made. Artifact Lighting offers unique, handcrafted lighting solutions for your discerning clients. From vintage industrial to contemporary minimalist, our quality fixtures add character and atmosphere. Collaborate with us on custom designs or choose from our curated collections. Partner with passion and craftsmanship. Visit our trade portal. #TradeLighting #InteriorDesignUK #BespokeLighting #BritishMade #LightingDesigners