Brand Tone

Aspirational yet Accessible, Trustworthy and Expert, Friendly and Community-Oriented, Fashion-Forward and Informative, Enthusiastic and Engaging

Brand Values

• •Authenticity
• •Quality
• •Sustainability
• •Customer Service
• •Accessibility to Luxury
• •Community Support

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., aspirational, trustworthy, friendly, fashion-forward, enthusiastic) with examples of do's and don'ts. Share this with anyone creating content.
• •Emphasize Core Values: Consistently weave in messages about authenticity, quality, sustainability, and customer service into your copy, as these are central to the Article Consignment brand.
• •Know Your Audience, Speak Their Language: Understand who you're talking to – likely fashion-conscious individuals who appreciate value, quality, and sustainability. Use language that resonates with them (e.g., "coveted designers," "timeless elegance," "sustainable luxury").
• •Balance Aspiration with Accessibility: While showcasing high-end items, always bring it back to the value and attainability offered through consignment. Use phrases like "elevate your style the smart way" or "luxury for less."
• •Be Authentic in Your Enthusiasm: Especially in video content and social media, let genuine passion for fashion and the items shine through. If you're excited about a piece, your audience will be too. Maintain a friendly, approachable, and expert demeanor.

Social Perception

Highly Regarded Local Business, Trusted Source for Authentic Luxury, Excellent Customer Experience, Fashion-Savvy and Curated, Advocate for Sustainable Fashion, positive perception of pre-owned luxury

Copy Examples

• •Headline (Website Banner/Social Media Ad): Authentic Luxury, Attainable Style. Discover your next treasure at Article Consignment – where Dior dreams and Gucci goals become reality, sustainably.
• •Instagram Caption (Showcasing a Chanel bag): Timeless elegance, authenticated. This iconic Chanel flap could be yours. We meticulously verify every piece, so you can invest in luxury with absolute confidence. #ChanelLove #LuxuryConsignment #ShopArticle #SacramentoStyle #AuthenticatedLuxury
• •Email Subject Line (for a new arrivals email): Just In: Coveted Designers You Crave (at prices you'll adore 😉)
• •Product Description Snippet (for a designer dress): Turn heads in this stunning [Designer Name] dress, curated for its impeccable style and like-new condition. Our experts have authenticated this piece, ensuring you're adding genuine luxury to your wardrobe. Elevate your look, the smart way.
• •TikTok Video Intro Hook: Want to own a piece of fashion history without breaking the bank? We're unboxing [Luxury Brand] today, and yes, it's 100% authentic! ✨ #LuxuryResale #FashionFinds #SustainableStyle