Brand Tone

Friendly and Approachable, Knowledgeable and Trustworthy, Community-Focused and Traditional, Helpful and Caring

Brand Values

• •Customer-Centricity
• •Quality
• •Expertise and Knowledge
• •Community and Tradition
• •Comfort and Well-being
• •Personalized Service

Best Practices

• •Always Be Welcoming and Empathetic: Start and end communications with a friendly tone. Acknowledge customer needs and concerns with understanding (e.g., Tired feet? We can help!).
• •Highlight Expertise, Subtly: Instead of just saying "we are experts," demonstrate it. For instance, Our trained fit specialists will help you understand how [Brand X]'s unique arch support can make a difference for your daily comfort.
• •Emphasize Community and Longevity: Regularly weave in phrases that remind customers of the store's local roots and history, e.g., Serving Bay Village for over 50 years, or Your neighborhood shoe store.
• •Focus on Benefits, Not Just Features: Connect shoe features to tangible benefits. Instead of These shoes have great cushioning, say Experience all-day comfort and less fatigue with the superior cushioning in these shoes.
• •Use Customer Language and Stories (with permission): Incorporate positive phrases from customer reviews or create short testimonials. This reinforces trust and social proof, e.g., Like many of our happy customers, you'll find the perfect fit and friendly service here!

Social Perception

Trusted Local Retailer, Exceptional Customer Service Provider, Go-To for Comfort and Specialized Footwear, A Gem Worth Supporting

Copy Examples

• •Headline: Step Into Comfort That Lasts. Your Feet Will Thank You. Body: At Arthurs Shoe Tree, we've been fitting families with quality, comfortable footwear for generations. Our experts help you find the perfect pair for work, play, and everything in between. Visit us and feel the difference expert care makes. #Arthursshoetree #ComfortFirst #FamilyFootwear
• •Headline: More Than Just a Shoe Store - We're Your Local Foot Health Experts. Body: Dealing with foot pain or just seeking all-day comfort? Arthurs Shoe Tree offers a curated selection of podiatrist-recommended brands and personalized fittings to ensure you walk out happy and healthy. #FootHealth #ExpertFit #ShopLocalBayVillage
• •Headline: Generations of Happy Feet: A Bay Village Tradition. Body: For over 50 years, Arthurs Shoe Tree has been the trusted name for quality shoes in our community. We’re proud to continue the legacy of exceptional service and footwear that feels as good as it looks. Bring the whole family! #SupportLocal #CommunityLove #TrustedTradition
• •Headline: Cold Weather, Warm Feet! Discover Our New Winter Collection. Body: Don't let winter slow you down! From cozy UGGs to durable Blundstones, Arthurs Shoe Tree has the stylish and weather-ready boots to keep your feet comfortable and protected all season long. Swing by and find your perfect winter pair! #WinterBoots #WarmAndStylish #NewArrivalsAST
• •Headline: "This store is a gem!" - Why Our Customers Keep Coming Back. Body: It's more than just shoes; it's about the care, the expertise, and the feeling of finding exactly what you need. Our customers love our personalized service and quality selection. Come experience the Arthurs Shoe Tree difference for yourself! #CustomerLove #TopNotchService #LocalGem