Brand Tone

Professional, Trustworthy, and Expert. Also Warm and Personal Service

Brand Values

• •Quality & Craftsmanship: A commitment to offering high-quality merchandise and exceptional craftsmanship.
• •Expertise & Knowledge: Deep understanding of gemstones and jewelry, shared with customers.
• •Trust & Integrity: Building lasting relationships with customers based on honesty and reliable service. This includes transparency about gemstone treatments pioneered by the founder.
• •Customer Service Excellence: Providing a memorable and supportive experience for every customer.
• •Heritage & Tradition: Leveraging decades of experience in the gem and jewelry industry since its founding in 1975.

Best Practices

• •Prioritize Clarity and Information: Ensure copy is not just evocative but also provides clear, accurate information about products, materials, and processes, reflecting expertise.
• •Emphasize Expertise and Heritage: Subtly weave in the company's long history, the founder's credentials, and specialized knowledge (like the ExCel process or gemological insights) to reinforce authority and trustworthiness.
• •Use Refined and Professional Language: Avoid overly casual slang or jargon that might undermine the high-end positioning. Maintain a sophisticated yet accessible vocabulary.
• •Incorporate a Warm and Welcoming Approach: While expert, the tone should also be inviting. Use phrases that suggest personalized service and a genuine desire to help clients, mirroring the positive customer service experiences reported.
• •Showcase Quality and Craftsmanship Through Detail: Use descriptive language that highlights the meticulous details, the quality of materials, and the skill involved in creating each piece, aligning with the brand's commitment to excellence.

Social Perception

ArthurGroom is perceived very positively by its clientele as a reputable and high-end jeweler; a source of beautiful, high-quality, and unique jewelry pieces; staffed by experts who are passionate, patient, and genuinely helpful; trustworthy for significant purchases and precious repairs; and a place that offers personalized attention and makes customers feel like family.

Copy Examples

• •Begin your forever with a symbol as enduring as your love. At ArthurGroom, our diamond experts guide you with personalized care to discover or create the ring that perfectly captures your unique story. Crafted with exceptional quality, designed for a lifetime.
• •Experience the unparalleled allure of natural emeralds. With a legacy rooted in gemological expertise and pioneering enhancement techniques like our renowned ExCel Process, ArthurGroom offers emerald jewelry of breathtaking beauty and guaranteed integrity. Let us share our passion and knowledge with you.
• •Your vision, brought to life with master craftsmanship. The artisans at ArthurGroom collaborate with you at every step, transforming your dream design into a tangible treasure. Trust our expertise to create a piece that is uniquely yours.
• •Since 1975, ArthurGroom has been a trusted name for exquisite jewelry and unparalleled expertise. We believe in sharing our deep knowledge of gemstones and dedication to quality, ensuring every client finds a piece to cherish. Visit us and experience the ArthurGroom difference.
• •Entrust your most precious heirlooms to hands that understand their worth. Our on-site master jewelers and state-of-the-art lab provide meticulous repair and restoration services, preserving the beauty and integrity of your treasured pieces for generations to come.