Brand Tone

Inspiring, compassionate, creative, hopeful, empowering, professional, serious, action-oriented, and focused on tangible outcomes.

Brand Values

• •Hope and Empowerment
• •The Power of Art
• •Community and Collaboration
• •Social Responsibility

Best Practices

• •Lead with Empathy and Hope: Always frame the narrative around the positive impact and the potential for change. While acknowledging the difficult realities, the focus should remain on hope and empowerment.
• •Use Storytelling to Illustrate Impact: Instead of relying on abstract concepts, use concrete stories and examples from your projects. Talk about the 'Resistruments' or the workshops in Iraq to make the impact tangible and relatable.
• •Emphasize the 'Why' Behind the Art: Clearly articulate that art is not just about aesthetics but is a tool for communication, healing, and personal development. Explain how it provides a 'second help' for those in need.
• •Maintain a Collaborative and Inclusive Tone: Use words like 'we,' 'join us,' and 'together' to foster a sense of community. Highlight the collaborative nature of your team and partnerships to show that this is a collective effort.
• •Be Clear and Direct in Your Call to Action: Whether you are seeking donations, volunteers, or social media shares, be explicit about what you need. Connect the action directly to the impact it will have (e.g., 'Your donation of X can provide art supplies for a child's workshop').

Social Perception

Credible, impactful, innovative, and powerful non-profit organization that gives a voice to the marginalized and helps them discover artistic potential. Perceived as a dedicated group of creatives using their skills for a noble cause.

Copy Examples

• •Art is a language everyone understands. Let's use it to speak of hope. In a world of division, creativity connects us. At arthelps, we bring together artists and communities to build bridges and inspire change. Join us in transforming lives, one creative act at a time.
• •More Than Just an Image. It's a Voice. For children in refugee camps, a paintbrush can be a megaphone. For a teenager on the margins of society, a camera can be a new perspective. We don't just create art; we give a platform to those who are rarely heard. Support our projects and amplify their stories.
• •Hope is an Artform. In places where hope is scarce, creativity can be a lifeline. Arthelps brings art to the frontlines of social challenges, providing a space for expression, healing, and empowerment. Your donation helps us provide the 'second help' that rebuilds lives from the inside out.
• •From War Scraps to Instruments of Peace. We believe in the power of transformation. Our 'Resistruments' project turned instruments of conflict into beautiful music, a symbol of resilience and hope for the youth of Ukraine. This is the power of creative intervention. See how you can support our next transformative project.
• •Your Talent Can Change a Life. Are you a designer, a writer, a musician, a creator? Arthelps is a collective of creative professionals who donate their skills to make a difference. Join our team of 'arthelpers' and use your passion for a purpose.