Brand Tone

Friendly, Joyful, Creative, Expressive, Welcoming, and Celebratory

Brand Values

• •Personalization and Self-Expression: Enabling customers to "reflect who we are" and make their space "unapologetically you."
• •Joy and Celebration: Aiming to "bring personality and joy" and providing decor for every "mood, moment, or milestone."
• •Innovation and Ease of Use: Offering a "solar powered, no wires" solution with "interchangeable inserts" that is "easy to setup."
• •Quality and Durability: Products are described as a "durable, weatherproof foundation" and "built to last."
• •Enhanced Aesthetics and Curb Appeal: Focused on helping customers "boost your curb appeal" with decor that is a step above "tacky yard signs."
• •Community and Welcoming Atmosphere: Encouraging users to "impress your neighbors and inspire others," fostering a sense of pride and connection.

Best Practices

• •Develop a "Voice and Tone" Guide: Clearly define your brand's personality traits (e.g., Joyful, Creative, Welcoming) and provide examples of how these translate into word choices, sentence structure, and even emoji use. For instance, "Joyful" means using positive language, exclamation points where appropriate, and focusing on happy outcomes.
• •Prioritize Customer-Centric Language: Frame your copy around the customer's experience, benefits, and feelings. Use "you" and "your" frequently to make the message personal (e.g., "Your yard will glow with personality" rather than "Our signs illuminate yards").
• •Embrace Visual Consistency: Ensure that the tone of your copy is mirrored in your visual branding (photography, videography, graphic design). Bright, vibrant, and happy visuals will reinforce a joyful and creative written tone.
• •Tell Stories and Evoke Emotion: Share customer experiences (with permission) or create relatable scenarios that showcase the product making a positive impact on their lives or celebrations. Focus on the happiness, pride, and connection the signs can bring.
• •Train and Empower Your Team: Ensure anyone creating content for the brand understands and can apply the established tone. Regular reviews and feedback sessions can help maintain consistency across all communication channels (social media, email, website).

Social Perception

Customers generally perceive ArtGlo/Yardsy products positively. They are seen as an innovative and stylish way to decorate outdoor spaces. The solar-powered feature and the ability to easily change designs for different seasons or occasions are frequently highlighted as benefits. Users appreciate the quality and the "elegant glow" the signs provide, viewing them as a unique product that enhances their home's personality and distinguishes it from others. The rebranding to Yardsy seems aimed at better reflecting the product's core function and appeal.

Copy Examples

• •Headline: Light Up Your Personality! ✨ Body: Why let the inside of your home have all the fun? With Yardsy, your front yard becomes a canvas for joy! Our solar-powered signs and swappable designs make it easy to show off your unique style, season after season. Shine bright, effortlessly! #YardsyStyle #OutdoorJoy
• •Headline: From Festive Fun to Everyday Fabulous! ☀️🍁 Body: Celebrate every moment, big or small! Yardsy’s interchangeable designs let you switch your yard’s look in a snap. Greet guests with a welcoming glow or mark a special occasion with a custom touch. Your yard, your rules, beautifully lit. #YardsyCelebrations #SolarDecor
• •Headline: Curb Appeal, Elevated. No Wires Attached. 💡 Body: Ditch the dull and embrace the delightful! Yardsy signs are the smart, stylish way to personalize your outdoor space. Solar-powered, weather-resistant, and oh-so-easy to update. Get ready for compliments! #SmartYard #ExpressYourself
• •Headline: Your Home’s Story Starts at the Curb. Tell it Beautifully. 🏡💖 Body: Let your home’s personality shine before anyone even steps inside. With Yardsy, create a warm, welcoming, and wonderfully unique entrance. Choose from hundreds of designs or create your own. It's your story, illuminated. #YardsyWelcome #HomeGlow
• •Headline: Effortless Style, Endless Smiles. That’s the Yardsy Promise. 😊 Body: Imagine: stunning yard decor that lights up automatically, changes with your mood, and doesn't need an engineering degree to set up. That's Yardsy! Bringing you joy, one glowing sign at a time. What will your yard say today? #EasyOutdoorDecor #YardsyFun