Brand Tone

Enthusiastic & Inspiring, Helpful & Informative, Community-Oriented, Quality-Focused & Reliable, Friendly & Approachable

Brand Values

• •Quality: Commitment to providing high-grade glitter and a superior, reliable adhesive.
• •Creativity: Empowering artists and crafters to bring their visions to life with vibrant and diverse products.
• •Customer Satisfaction: Implied through the focus on product performance and positive customer experiences. Many reviews highlight the product being "worth the cost."
• •Expertise & Tradition: The brand, founded by Barbara Trombley in 1981, has a long-standing history in the craft industry, lending it an air of authority and experience.
• •Made in USA: A point of pride and a value proposition for some consumers.

Best Practices

• •Speak the Crafter's Language: Use terms and address pain points that resonate with the crafting community (e.g., "no paper rippling," "fine tip for intricate cuts," "dries clear").
• •Be Genuinely Enthusiastic: Mirror the passion that crafters have for their hobby. Use vibrant, positive language.
• •Focus on Benefits, Not Just Features: Instead of just saying "strong adhesive," explain that it "keeps glitter from falling off" or "dries without warping paper."
• •Showcase, Don't Just Tell: Utilize high-quality images and videos of projects made with ArtGlitter. Encourage user-generated content to build community and trust.
• •Maintain Quality and Expertise Cues: Subtly remind customers of the product quality, the "industrial strength" of the adhesive, and the brand's heritage where appropriate.

Social Perception

Highly Positive, Go-To Brand for Crafters, Reliable Performance, Vast Color Selection, Good Value

Copy Examples

• •Headline: Unleash Your Inner Sparkle! Body: Why settle for dull? ArtGlitter's vibrant, high-quality craft glitters and our legendary Designer Dries Clear Adhesive are here to make every project pop. Create with confidence! #ArtGlitter #CraftPerfection
• •Headline: The Secret Weapon of Pro Crafters? It's Clear. Body: ArtGlitter's Designer Dries Clear Adhesive. Industrial strength, dries invisibly, and loved by paper crafters worldwide for its flawless finish. Get yours and see the difference! #BestCraftGlue #ArtGlitterAdhesive
• •Headline: From Our Community to Yours: Endless Inspiration! Body: We're constantly amazed by what you create with ArtGlitter! Share your dazzling projects using #ArtGlitterCreations and let's inspire each other. What will you make sparkle today?
• •Headline: Don't Let Your Glitter Go Astray! Body: Keep every precious particle perfectly in place. ArtGlitter's Designer Dries Clear Adhesive offers an unbreakable, crystal-clear bond that lets your glitter shine its brightest. No cloudiness, no mess, just pure sparkle.
• •Headline: Over 1200 Colors. Infinite Possibilities. Body: Dive into the ArtGlitter universe! With the largest line of American-made glitter colors and cuts, your imagination is the only limit. Find your perfect shade at ArtGlitter.com. #GlitterEverything #MadeInUSA