Brand Tone

Elegant, Passionate, and Appreciative

Brand Values

• •Artistry & Craftsmanship
• •Authenticity
• •Ethical Sourcing & Sustainability
• •Connection

Best Practices

• •Develop a Brand Voice Chart: Create an internal document that defines the brand voice with columns for "Our Tone Is..." (e.g., Elegant, Passionate, Authentic) and "Our Tone Is Not..." (e.g., Casual, Gimmicky, Aggressive). Provide specific word and phrase examples for clarity.
• •Prioritize "Artist" and "Craftsmanship": Consistently use language that honors the creator. Refer to them as "artists," "makers," and "artisans." Describe products with words like "handcrafted," "kiln-formed," "mouth-blown," and "meticulously designed" to reinforce the value of the skill involved.
• •Tell the Story Behind the Piece: For product descriptions and social media posts, go beyond physical attributes. Briefly share information about the artist, the inspiration, or the technique used. This aligns with the core value of connecting customers to the creative process.
• •Maintain Visual and Textual Harmony: Ensure that the elegant and clean aesthetic of the photography and website design is mirrored in the copy. Use clear, well-structured sentences and sophisticated vocabulary that reflects the quality of the art itself.
• •Engage with Appreciation: When responding to comments and reviews on social media or other platforms, maintain a tone of gratitude and passion. Thank customers for their appreciation of the art and answer questions with the same level of care and detail that the brand stands for.

Social Perception

Trusted Curator of High-Quality, Unique Art

Copy Examples

• •From the artist's breath to the heart of your home. Each curve, color, and reflection in our collection tells a story of passion and precision. Discover a piece that speaks to you. #ArtGlassHaven #HandcraftedGlass #ArtistryInGlass #UniqueHomeDecor
• •Timeless Beauty, Modern Design: Explore Our New Glass Sculptures.
• •Beauty, reimagined. This exquisite piece is crafted by artist Kathleen Plate from Smart Glass Recycled Jewelry, transforming everyday bottles into wearable art. Ethically made and endlessly elegant, it's a testament to the power of sustainable craftsmanship. Own a piece of the story.
• •Give the Gift of Artistry. Find one-of-a-kind handcrafted glass treasures that will be cherished for a lifetime. Shop our curated Holiday Gift Guide now for special pieces and timeless elegance.
• •Don't just decorate your home—curate it. Art Glass Haven connects you with passionate artists creating extraordinary glass art. From vibrant Murano-inspired vases to delicate sculptures, find the unique piece your collection is missing. Explore the artistry.