Brand Tone

Heartfelt & Emotional, Appreciative & Celebratory, Friendly & Approachable, Passionate & Enthusiastic

Brand Values

• •Love for Pets: This is the foundational value, with pets being explicitly referred to as "family."
• •Artistry & Quality: The brand emphasizes creating "beautifully crafted custom portraits" and "timeless keepsakes," highlighting a commitment to the quality of the artwork and products.
• •Personalization & Uniqueness: The core offering revolves around creating unique items that capture the individuality of each pet.
• •Customer Satisfaction & Joy: The mission includes bringing joy to pet enthusiasts and a commitment to customer satisfaction.
• •Creating Memories: The products are positioned as ways to create and preserve cherished memories of furry friends.

Best Practices

• •Create a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., heartfelt, appreciative, friendly, passionate), including "do's and don'ts" for language, specific words to use or avoid, and emoji usage guidelines.
• •Focus on "You" and "Your Pet": Center the copy around the customer and their emotional connection with their pet. Use language that speaks directly to their experiences and feelings as a pet owner.
• •Emphasize Benefits, Not Just Features: Instead of just saying "custom pet portrait," highlight the benefit: "capture your pet's unique personality forever," "a timeless keepsake to cherish your furry friend," "the perfect heartfelt gift for any pet lover."
• •Be Authentic and Passionate: Let the genuine love for pets and art shine through. If the brand story involves personal experiences with pets, share them (briefly and appropriately) to build connection.
• •Maintain Consistency Across All Channels: Ensure the tone is consistent on the website, social media, email marketing, product descriptions, and any customer service interactions. Regularly review content to check for alignment with the established brand voice.

Social Perception

Largely positive. Customers frequently praise product quality, emotional connection, giftability, and customer service.

Copy Examples

• •🐾 That look of pure love, captured forever. ❤️ Seeing your furry family members come to life in our custom portraits warms our hearts every single time. Let us help you cherish those special everyday moments. ✨ DM us your favorite pet pic to get started! #ArtfulValues #PetPortrait #CherishedMemories #DogLove #CatLove
• •Wrap yourself in the warmth of your pet's love, even when they're not curled up on your lap. Our custom pet blankets are more than just cozy; they're a hug from your best friend, beautifully rendered in a unique piece of art. Perfect for snuggling, remembering, and celebrating the incredible bond you share.
• •Treat Your Furry Valentine (and Yourself!) 💖 Special Offer Inside! At Artful Values, we know pets aren't just pets – they're family. This Valentine's, celebrate that unconditional love with a timeless custom portrait or a personalized gift that speaks from the heart. For a limited time, enjoy [Discount]% off your next order...
• •It all started with a wagging tail and a desire to hold onto that joyful image forever. At Artful Values, we're a small team of passionate artists and devoted pet parents, dedicated to transforming your beloved pet photos into cherished keepsakes. We believe every whisker, every playful glance tells a story – and we're here to help you tell it beautifully.
• •Headline: Your Pet. Your Masterpiece. ❤️ Body: Turn your favorite photo of your furry friend into a stunning, one-of-a-kind custom portrait or personalized gift! 🐶🐱 At Artful Values, we pour our hearts into creating art that celebrates the unique spirit of your pet. Perfect for gifting or keeping those precious memories alive. Shop now and let us create something truly special for you! 👇 [Link]