Brand Tone

friendly, whimsical, personal, and creative

Brand Values

• •Artistic Originality & Handcrafted Quality
• •Supporting Independent Artists
• •Made in the USA
• •Joy and Connection
• •Authenticity & Relatability

Best Practices

• •Embrace Whimsy and Positivity: Use lighthearted, cheerful language. Incorporate playful words and expressions that reflect the charming nature of the illustrations.
• •Be Personal and Relatable: Share snippets of the artist's personality, interests (like books and cats), and creative process. Address the audience in a friendly, conversational manner (e.g., using "you," "we," and questions).
• •Highlight "Handmade" and "Artist-Designed": Consistently remind customers of the unique origin of the products – designed by a real artist, featuring hand-drawn illustrations, and often hand-assembled. This reinforces the value of supporting an independent creator.
• •Keep it Authentic: Ensure the voice matches the visual identity of the brand. Avoid overly corporate or generic language. Let genuine enthusiasm for the products and the creative process shine through.
• •Engage with Your Community: Ask questions in social media captions, respond to comments in a friendly way, and acknowledge customer feedback. This builds on the personal connection and reinforces the approachable nature of the brand.

Social Perception

charming and high-quality brand run by a talented and relatable artist

Copy Examples

• •Instagram Post for a New Cat-themed Card: "Purr-fectly capturing that feline charm! 🐾 Our newest hand-drawn kitty card is here to make someone's day a little brighter. Who would you send this to? #ArtfulPixels #CatLove #GreetingCards #HandmadeJoy #ShopSmallArtist"
• •TikTok Video Caption Showing a Movie Journal: "Spilling the tea (or popcorn butter!) on my latest movie marathon! 🍿✨ Our Movie Review Journal is the perfect sidekick for every film buff. What have you watched lately? #MovieJournal #FilmNight #BookTokMadeMeBuyIt (for movie lovers!) #ArtfulPixels #JournalingCommunity"
• •Etsy Product Description Snippet (for a Reading Logbook): "Get lost in a good book, then relive the magic! ✨ This whimsical reading log, lovingly designed with my original illustrations, is your cozy corner to jot down thoughts, track your literary adventures, and fall in love with stories all over again. Happy reading, fellow bookworms! #SupportSmall #HandmadeUSA"
• •Website Announcement for a New Sticker Collection: "Stick a little happiness everywhere! 🥳 Our brand-new collection of hand-drawn stickers has just landed. Featuring adorable critters, bookish delights, and a sprinkle of everyday magic. Perfect for your planners, laptops, or just because! #StickerAddict #ArtfulPixels #NewCollection #IllustratedGoodness"
• •Email Newsletter Subject Line: "A little whimsy for your inbox + a peek at new Artful Pixels treats! 🎨🐾"