Brand Tone

Creative, Approachable, and Enthusiastic

Brand Values

• •Creativity and Originality
• •Empowering Crafters
• •Quality Craftsmanship
• •Versatility and Variety

Best Practices

• •Always highlight the unique design or handcrafted nature of the products. Use descriptive and imaginative language that reflects the artistry of the brand.
• •Incorporate upbeat language and emojis (where appropriate, like on social media) to convey passion and excitement for the products and the crafting community.
• •Clearly distinguish between the two sides of the business in your communications, but maintain the same core tone of creativity and quality for both.
• •Actively encourage user-generated content by asking customers what they will create with the digital files. Feature customer creations on social media to build a sense of community and show appreciation.
• •Avoid overly technical jargon. Whether describing a digital file or a crochet stitch, explain it in a way that is clear, friendly, and accessible to both seasoned crafters and newcomers.

Social Perception

a reliable and creative resource for the crafting community

Copy Examples

• •✨ New Design Drop! ✨ Get lost in our new 'Cottagecore Tea Party' seamless file collection! Perfect for your next fabric print, tumbler wrap, or scrapbooking project. We can't wait to see what you create! Tap the link in our bio to download. #DigitalArt #SeamlessPattern #Cottagecore #CrafterCommunity
• •Cold weather is coming! 🍂 Keep your little ones cozy with our Made-to-Order 'Cutie Pie' Baby Blankets. Each one is crocheted by hand with the softest yarn for endless snuggles. Limited slots available for custom orders. Shop the Handmade Market now! #HandmadeWithLove #CrochetBlanket #ShopSmall #ArtfullyAliyswan
• •Bring home a friend for life with our custom crochet animal loveys. Designed to be a cherished companion, each lovey is handcrafted with meticulous attention to detail and soft, baby-safe materials. Choose your animal and color palette to create a one-of-a-kind gift that's as unique as your little one.
• •Watch the magic happen! ✨ From a simple strand of yarn to a ready-to-ship two-headed bunny stuffy. 🐰 #Crochet #Handmade #SmallBusiness #ProcessVideo #ArtfullyAliyswan
• •🎨 Fresh Ideas Inside! New Digital Files & Handmade Restocks!