Brand Tone

Inspirational & Uplifting, Faith-Centered & Devotional, Friendly & Welcoming, Sincere & Heartfelt, Gentle & Soft

Brand Values

• •Faith
• •Love
• •Hope
• •Community
• •Spreading God's Word
• •Thoughtful Design

Best Practices

• •Create a Brand Voice Guide: Document the key elements of the brand tone (inspirational, faith-centered, friendly, sincere, gentle), including approved vocabulary, phrases to use/avoid, and the general feeling to evoke. Share this with anyone creating content.
• •Immerse in Scripture and Faith: Ensure copywriters have a good understanding of Christian teachings and scriptures to draw inspiration authentically and use terminology correctly and respectfully.
• •Focus on "Sharing" not "Selling": While the goal is to sell products, the tone should always prioritize the message of faith, love, and hope. Frame product benefits in terms of spiritual encouragement and sharing belief.
• •Engage with the Community Authentically: When responding to comments or messages, maintain the warm, supportive, and sincere tone. Use it as an opportunity to reinforce brand values and connect on a personal, faith-based level.
• •Visual and Textual Harmony: Ensure the copy's tone aligns with the visual aesthetic (soft, gentle, inviting). The words should feel like a natural extension of the images and designs used by Artful Angel.

Social Perception

Positive & Supportive Community, Uplifting & Encouraging, Authentic

Copy Examples

• •Wrap yourself in His grace ✨ Our new 'Faith Over Fear' tee is more than just apparel; it's a reminder of the strength we find in Him. Soft, comforting, and designed to share His love. Shine your light! #ArtfulAngel #FaithBasedApparel #ChristianLiving #HopeAndFaith #NewArrival
• •Carry a little piece of heaven with you. Our delicate 'Promise Collection' necklaces are engraved with scriptures that whisper hope and love. A meaningful gift for yourself or a loved one. Discover the full collection and feel the embrace of His word. Shop now at shopartfulangel.com. #ArtfulAngelJewelry #FaithFashion #ChristianGifts #InspiredByGrace
• •Feel truly blessed and cozy in our signature 'Blessed' sweatshirt. Crafted with love and prayer, this super-soft sweatshirt is a gentle reminder of the countless blessings that surround us. Perfect for quiet moments of reflection or sharing your joy with the world. Let it be a testament to His enduring love. (Material details, sizing info).
• •Fill your home with words that lift the soul. 🏡🕊️ Our 'He Restores My Soul' wall art brings a touch of peace and divine inspiration to any space. A beautiful daily reminder of God's comforting presence. #ArtfulAngelHome #ChristianDecor #FaithHome #InspirationalQuotes #Psalm23
• •Subject: A Little Reminder of His Love Inside 💌 Snippet: Hi [Customer Name], we pray this message finds you well. Discover our latest arrivals, lovingly designed to bring a little more faith and light into your days. Plus, a special reflection from Angie on finding peace in His presence...