Brand Tone

Welcoming & Inclusive, Supportive & Empowering, Community-Oriented, Passionate & Enthusiastic, Authentic & Genuine, Playful & Quirky

Brand Values

• •Accessibility
• •Community Focus
• •Support for Artists
• •Authenticity & Originality
• •Transformation & Renewal
• •Inclusivity

Best Practices

• •Always Emphasize "Community" and "Local": Continuously highlight the gallery's dedication to Austin artists and fostering a local art community. Use phrases like "your Austin art hub," "supporting local talent," "our art family."
• •Use Welcoming and Inclusive Language: Avoid jargon or overly academic art speak. Opt for friendly, approachable language that makes everyone feel comfortable and invited, such as "discover your next favorite piece," "art for everyone," "a non-intimidating art experience."
• •Showcase the "Why": Share the stories behind the art and the artists. Connect with the audience on an emotional level by highlighting the passion, the journey (like the butterfly metamorphosis theme), and the human element of creativity.
• •Maintain an Enthusiastic and Positive Voice: Let the genuine passion for art and the artists shine through. Use exclamation points where appropriate, and words that convey excitement and discovery ("Vibrant exhibitions!" "A playground of art!").
• •Be Authentic and Slightly Playful: While professional, don't be afraid to inject a bit of the "quirky" Austin spirit. The reference to "3 WonderWomen & 2 Pugs" on TikTok is a good example of showing personality. This makes the gallery relatable.

Social Perception

Positive & Well-Regarded, Supportive of Local Talent, Accessible & Unpretentious, Community Hub, Advocate for Artists

Copy Examples

• •Instagram Post (Image: Bright, eclectic collection of art in the gallery): Step into a world where Austin's heart beats in every brushstroke and creation! 🦋 Art for the People is more than a gallery; it's your space to connect with local artists and find that piece that speaks directly to you. Come explore, get inspired, and become part of our vibrant art family. #AustinArt #LocalArtists #ArtForThePeopleGallery #CommunityLove #UniqueFinds
• •Facebook Event Promotion (Event: New Exhibition Opening): You're invited! 🎉 Join us as we unveil 'Captivating Colors,' our newest exhibition celebrating the incredible talent of Austin's artists. Discover stunning original works, meet the creators, and immerse yourself in an evening of art and community. At Art for the People, everyone is welcome to experience the adventure of art! Find details and RSVP here: [Link] #ArtOpening #AustinEvents #SupportLocalArt #AFTPGallery #ArtCommunity
• •Website Homepage Snippet: Welcome to Art for the People Gallery – your home for authentic Austin art. We believe art is for everyone, and we're passionate about connecting you with over 100 local artists whose unique voices and visions bring our gallery to life. Explore, discover, and let art uplift your spirit.
• •Email Newsletter Excerpt (Highlighting an artist): This week, we're thrilled to shine a spotlight on [Artist's Name]! Their [description of art style/medium] beautifully captures [theme/emotion]. At Art for the People, we're committed to empowering creative entrepreneurs like [Artist's Name] and sharing their journey with you. Click here to see more of their incredible work and learn their story: [Link] #AustinArtist #ArtisanMarket #CreativeEntrepreneur #AFTPlocal
• •TikTok Video Caption (Video: Quick tour of new artisan crafts): Fresh art drop! ✨ So many unique, handmade treasures from amazing Austin makers just hit our shelves and online store! From quirky ceramics to stunning jewelry, find something you'll adore. Supporting local has never looked so good! 😉 #ArtForThePeople #AustinMade #HandmadeAustin #ShopLocalArt #QuirkyArt