Brand Tone

Authoritative and Scholarly, Passionate and Reverent, Trustworthy and Professional, Accessible Expertise

Brand Values

• •Authenticity and Quality
• •Expertise and Connoisseurship
• •Integrity and Ethical Dealing
• •Client Trust and Satisfaction
• •Preservation of History
• •Connection to the Past

Best Practices

• •Prioritize Scholarly Accuracy: Ensure all historical and cultural information is precise and well-researched. Use specific terminology correctly to reflect expertise.
• •Emphasize Authenticity and Provenance: Consistently highlight the gallery's commitment to vetting pieces and providing clear information about their origins, adhering to ethical standards.
• •Use Evocative and Respectful Language: Describe artifacts in a way that conveys their beauty, historical significance, and the skill of their creators, fostering a sense of connection to the past.
• •Maintain a Professional and Trustworthy Voice: Write with clarity and confidence, assuring clients of the gallery's integrity, expertise, and the value of their acquisitions. Reinforce Howard Nowes' credentials and experience.
• •Balance Expertise with Accessibility: While showcasing deep knowledge, explain concepts in a way that is engaging and understandable to both seasoned collectors and those new to ancient art. Avoid overly academic jargon where simpler, elegant phrasing will suffice.

Social Perception

Art for Eternity is widely regarded as a reputable and knowledgeable source for high-quality ancient and ethnographic art. Howard Nowes is seen as a leading expert in the field, trusted by collectors, museums, and media outlets like Antiques Roadshow. Clients and the broader art community perceive the gallery as professional, honest, and passionate about the art it handles. The gallery is recognized for its significant contributions to the art market through its collection, exhibitions, and participation in art fairs. Like all dealers in ancient art, the gallery operates in a field where questions of provenance and cultural property are ongoing concerns; however, the brand actively communicates its commitment to ethical practices.

Copy Examples

• •Headline: Own a Whisper from Antiquity. Body: At Art for Eternity, we don't just sell artifacts; we offer tangible connections to the world's most fascinating ancient civilizations. Each piece is meticulously vetted for authenticity and historical significance by renowned expert Howard Nowes. Discover your piece of history. Call to Action: Explore the Collection.
• •Headline: Beyond Beauty: The Enduring Power of Ancient Art. Body: For over 29 years, Art for Eternity has guided connoisseurs and institutions in acquiring exceptional ancient and ethnographic art. Our philosophy is rooted in a passion for the stories these objects tell and a commitment to their preservation. Experience the scholarship, integrity, and unparalleled quality that define our gallery. Call to Action: Inquire About an Appraisal.
• •Headline: The Expert's Eye: Curated Antiquities for the Discerning Collector. Body: Led by certified appraiser Howard Nowes, featured on PBS's Antiques Roadshow, Art for Eternity provides an informed selection of Greek, Roman, Egyptian, Pre-Columbian, and Tribal masterpieces. We ensure authenticity, ethical sourcing, and offer a gateway to the profound narratives of our shared human heritage. Call to Action: View Our Latest Acquisitions.
• •Social Media Post (Instagram - with a high-quality image of an artifact): Text: Imagine the hands that shaped this [Artifact Name, e.g., Roman marble portrait] over [Number] centuries ago. Art from antiquity offers a unique dialogue with the past, a story waiting to be understood. At Art for Eternity, we specialize in sourcing and preserving these remarkable testaments to human ingenuity. Link in bio for more on this extraordinary piece. #AncientArt #ArtForEternity #HistoricalArtifacts #ArtCollector #HowardNowes Call to Action (implicit): Visit website/DM for inquiries.
• •Auction Announcement Snippet: Headline: Art for Eternity: Unearthing Treasures for Our Next Auction. Body: Following the success of our inaugural sale, Art for Eternity is pleased to announce our upcoming auction. Featuring a curated selection of exceptional ancient and ethnographic art, each piece chosen for its artistic merit and historical importance. Consign with confidence, bid with assurance. Call to Action: Learn More & Register to Bid.