Brand Tone

Helpful, Professional, Community-Oriented, and Quality-Focused.

Brand Values

• •Quality Craftsmanship: Emphasis on "attention to detail" and "excellence is assured" in their framing and printing services.
• •Customer Service: Numerous reviews highlight "amazing service" and staff going the "extra mile."
• •Community Support: Actively involved in local charity events through donations of time and materials.
• •Preservation of Memories: Their photographic restoration service underscores a value for preserving personal and historical moments.
• •Artistic Expertise: Staff are noted for having a "good design eye" and offering "fabulous advice."

Best Practices

• •Prioritize a Helpful & Expert Voice: Ensure all communications, from website copy to social media replies, offer genuine assistance and showcase expertise. Staff should be empowered to provide detailed advice.
• •Showcase Quality & Attention to Detail: Use high-quality visuals of your work. In descriptions, highlight the materials, techniques, and care that go into each service, reinforcing the "excellence assured" message.
• •Highlight Community Connection: Regularly share stories or posts about community involvement, local artists supported, or customer projects (with permission). This reinforces the "community-oriented" value.
• •Maintain Professionalism in All Interactions: Respond promptly and courteously to inquiries and reviews, addressing any concerns with a solutions-focused approach. This builds on the positive social perception.
• •Focus on Preservation and Value: Emphasize how your services (framing, restoration) help preserve value, whether sentimental or monetary. Use language that speaks to creating lasting legacies for customers.

Social Perception

Art for Arts Sake is perceived very positively by its customers. They are seen as a reliable, high-quality provider of framing and art-related services. The business is respected for its professionalism, the skill of its team, and its supportive role within the Wellington community. Customers express high levels of satisfaction and are willing to recommend their services. They are considered a go-to for specialized framing needs, including valuable memorabilia. One customer review on Reddit mentions they can be expensive, but if you choose something more 'off the shelf' for standard sizes, it's good value.

Copy Examples

• •Headline: Preserve Your Precious Moments: Expert Photo Restoration at AFAS. Body: Don't let faded or damaged photos keep your memories hidden. Our specialists combine 20 years of experience with a passion for preservation to bring your treasured images back to life. Visit us on Marion Street or upload your photo today for a consultation.
• •Headline: Frame it With Excellence: Custom Framing That Tells Your Story. Body: Your art, your memorabilia, your achievements – they all deserve a frame that enhances their significance. At Art for Arts Sake, we provide meticulous craftsmanship and expert design advice to ensure a result you’ll cherish for generations.
• •Headline: Supporting Wellington's Heart, One Frame at a Time. Body: We're proud to be part of the vibrant Wellington community, supporting local artists and charities. When you choose AFAS, you're choosing a local business dedicated to quality and community spirit.
• •Headline: More Than Just a Frame: The AFAS Standard of Quality. Body: From fine art printing to bespoke framing solutions, our commitment is to deliver excellence in every detail. Experience the Art for Arts Sake difference – where quality craftsmanship meets unparalleled customer care.
• •Headline: Ready to Display? Explore Our Collection of Art Prints & Readymade Frames. Body: Looking for the perfect piece to complete your space or a quick, stylish framing solution? Discover our curated selection of art prints and high-quality readymade frames. Find your inspiration at AFAS.