Brand Tone

Knowledgeable & Authoritative, Supportive & Passionate, Traditional & Quality-Focused, Approachable & Customer-Oriented

Brand Values

• •Quality Craftsmanship
• •Tradition & Experience
• •Customer Focus
• •Passion for Art
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., knowledgeable yet approachable, passionate but not overly effusive), including preferred vocabulary and phrases to avoid. Share this with anyone creating content.
• •Prioritize "Quality" and "Craftsmanship": Consistently weave these concepts into product descriptions, blog posts, and social media. Explain *how* your products embody these values (e.g., "made with select woods," "hand-finished details").
• •Speak as an Artist to Artists (or a Knowledgeable Guide): Use language that resonates with the creative process. Offer tips, insights, and understanding of an artist's needs, reinforcing your expertise and supportive nature.
• •Maintain a Helpful and Approachable Demeanor: Even when discussing technical aspects of products, ensure the language is clear and inviting. Encourage questions and interaction in customer service and social media.
• •Show, Don't Just Tell: Use customer testimonials, artist spotlights, and behind-the-scenes content (if applicable to manufacturing) to visually and narratively reinforce your brand values and the quality of your products, allowing the tone to emerge naturally from authentic stories.

Social Perception

Positive, Respected, Helpful

Copy Examples

• •Headline for a new easel: "Decades of Craftsmanship, Supporting Your Masterpiece. Discover the Herrera Easel Stability."
• •Social Media Post (Instagram): "From the first stroke to the final touch, our passion is fueling yours. ✨ What are you creating today? Share your art with #ArteHerrera! #ArtSupplies #ArtistCommunity"
• •Product Description (for a premium canvas): "Experience the difference tradition makes. Our [Canvas Name] canvas is meticulously crafted for superior texture and longevity, ensuring your vision endures. Invest in quality, invest in your art."
• •Email Subject Line for a Sale: "Unlock Your Creativity: Quality Art Supplies Now On Offer at Arte Herrera!"
• •About Us Snippet: "More than just an art store, Arte Herrera is a family legacy dedicated to empowering artists. For over 30 years, we've handcrafted and curated the finest tools, because we believe every artist deserves quality."