Brand Tone

Warm & Inviting, Authentic & Story-Driven, Aspirational yet Accessible, Appreciative (of nature, craft, culture), Calm & Mindful

Brand Values

• •Craftsmanship & Artistry
• •Natural & Sustainable Materials
• •Authenticity & Uniqueness
• •Ethical Production & Fair Trade
• •Bringing Nature Indoors
• •Creating a Beautiful & Soulful Home
• •Cultural Preservation

Best Practices

• •Embrace Storytelling: Always look for opportunities to weave in the narrative of craftsmanship, the origin of the materials, or the artisan's story. This reinforces authenticity and emotional connection.
• •Use Sensory & Evocative Language: Describe textures (e.g., "smooth, cool ceramic," "intricate weave of natural seagrass"), the feeling of products ("adds a touch of warmth," "creates a calming atmosphere"), and their visual appeal.
• •Highlight Values Consistently: Whether it's "sustainably sourced," "ethically made," "handcrafted with care," or "artisan-supported," integrate these value propositions naturally into product descriptions, social media captions, and website copy.
• •Maintain a Warm & Approachable Voice: Even when being descriptive or informative, keep the tone friendly and inviting. Address the customer directly ("your home," "you'll love") to foster a personal connection.
• •Visual-Verbal Harmony: Ensure the copy complements the visual aesthetic. If the imagery is natural, calm, and artisanal, the language should reflect the same qualities, avoiding overly technical, aggressive, or overly trendy slang that doesn't align. The words should feel like they belong with the images.

Social Perception

High-Quality & Unique, Aesthetically Pleasing & Stylish, Ethical & Conscious Choice, Trustworthy, Source of Inspiration

Copy Examples

• •Product Description (Woven Basket): Invite natural texture and timeless artistry into your home. Our [Product Name] basket, handwoven by skilled artisans in Vietnam, is more than just storage – it's a piece of heritage. Crafted from sustainably sourced [Material], its intricate weave tells a story of tradition and meticulous care. Perfect for cozy blankets, your favorite reads, or simply as a standalone natural accent.
• •Social Media Post (Instagram - Lifestyle Image): Morning light, quiet moments, and the gentle touch of nature. ✨ Our handcrafted [Product Name] wall hanging brings warmth and artisanal soul to your sacred spaces. Each thread is woven with intention, a reminder to embrace the beauty in simplicity. How do you create your peaceful corner at home? #ArteraHome #HandcraftedHaven #BohoDecor #SustainableStyle #ArtisanMade
• •Email Subject Line (New Collection): New Arrivals: Handcrafted Beauty, Rooted in Tradition 🌿 (Body Snippet): Discover our latest collection, where natural materials meet generations of craftsmanship. Each piece is thoughtfully designed to bring a touch of soulful elegance and sustainable style to your home.
• •Website Banner (Homepage): Artera Home: Weaving Nature, Craft, and Soul into Your Living Spaces. Discover Handcrafted Decor with a Story.
• •Promotional Ad (Facebook/Instagram): Transform your house into a haven. At Artera Home, we believe your space should reflect your soul. Explore our collection of unique, ethically sourced, handcrafted decor and find pieces that speak to you. Shop now and bring home artistry and nature. [Link]