Brand Tone

Educational, Inspirational, Accessible, Enthusiastic

Brand Values

• •Accessibility of Art
• •Quality
• •Aesthetic Enhancement
• •Art Education
• •Variety & Choice

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., educational, inspirational, accessible, enthusiastic) with examples of do's and don'ts. Share this with anyone creating content.
• •Audience-Centric Language: Always consider who you're talking to. Use clear, jargon-free language when explaining art concepts to make them accessible, while still conveying passion and knowledge.
• •Visual-Verbal Harmony: Ensure your visuals (the art itself, lifestyle images) align with your written copy. If the art is vibrant and modern, the copy should reflect that energy.
• •Consistent Storytelling: Weave your brand values (accessibility, quality, art education) into your content, whether it's a product description, a social media post, or a blog article. For instance, highlight the eco-friendly materials or the story behind an art style.
• •Regular Content Review & Adaptation: Periodically review your content across all platforms to ensure it aligns with the defined tone and values. Monitor engagement and feedback to understand what resonates with your audience and adapt accordingly.

Social Perception

Online Art Retailer, Informative Source (for those engaging with content), Emerging Brand, Customer satisfaction seems to be a focus

Copy Examples

• •Instagram Post (Image: A vibrant abstract painting in a modern living room): Transform your everyday. ✨ Our 'Lines and Balances' print brings a sophisticated, modern touch to any space. Discover how abstract art can redefine your home. Shop the collection – link in bio! #ArtemLegrand #AbstractArt #HomeDecor #InteriorInspiration #WallArt
• •Facebook Ad (Carousel of different art styles – vintage, landscape, pop art): From timeless classics to bold modern statements, find the perfect piece to tell your story. At Artem Legrand, we believe art is for everyone. Explore thousands of affordable, high-quality prints and bring your walls to life! Which style speaks to you? #ArtForEveryone #Decoration #AffordableArt #GalleryWall #ArtemLegrand
• •TikTok Video Intro (Voiceover with engaging visuals of art): Ever wondered what makes a masterpiece? 🤔 We break down the stories behind iconic art AND help you find affordable prints to inspire you daily! Follow for your art fix! #ArtemLegrand #ArtFacts #ArtHistory #DecorTips #CoolArt
• •Website Blog Snippet (Introducing a new collection): Dive into the serene beauty of our new Landscape Collection. Each piece is carefully selected to bring the tranquility and wonder of nature into your home. Printed on premium, eco-friendly materials, these artworks are more than just decoration; they're an escape. Explore the collection today and let your walls whisper tales of the wild. #NatureArt #LandscapePainting #WallDecor #EcoFriendlyArt #ArtemLegrand
• •Pinterest Pin Description (Image: A gallery wall featuring various prints): Curate your dream gallery wall with Artem Legrand! 🖼️ Mix and match styles, sizes, and eras to create a space that's uniquely YOU. Affordable prints, endless inspiration. Visit www.artemlegrand.fi to start your art journey. #GalleryWallInspo #HomeStyling #ArtPrints #AffordableDecor #PinterestArt #ArtemLegrand