Brand Tone

Accessible & Inspiring, Appreciative of Art History & Diversity, Customer-Focused & Helpful, Quality-Conscious

Brand Values

• •Accessibility of Art
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Aesthetic Enhancement
• •Artistic Appreciation
• •Environmental Consideration (implied)

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., inspiring, accessible, knowledgeable, elegant, friendly), and a "do's and don'ts" list for language. Share this with anyone creating content.
• •Focus on "You" (the Customer): Frame benefits and descriptions around the customer's needs, desires, and how the art will enhance their life and space. Make them the hero of their decorating journey.
• •Use Evocative and Descriptive Language (but keep it accessible): While describing art, use words that evoke emotion and paint a picture, but avoid overly academic or alienating jargon. The goal is to make art feel approachable. For instance, instead of just "geometric shapes," try "bold black strokes that harmoniously contrast with the white background and subtle touches of earthy tones."
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media, email marketing, and customer service interactions is aligned. A customer should feel they are interacting with the same brand personality everywhere.
• •Highlight Quality and Value Sensibly: Talk about "museum quality," "premium materials," and "eco-friendly practices" to build trust and justify the purchase, but always tie it back to the benefit for the customer (e.g., "art that lasts," "a choice you can feel good about").

Social Perception

Positive for Art Prints, Online Gallery/Decorator's Resource, Potential Confusion/Concern (artemlegrand.com vs .de)

Copy Examples

• •Headline: Transform Your Walls, Transform Your Mood. Discover Art That Speaks to You. Body: Your home is your canvas. At Artem Legrand, we believe everyone deserves to live with art they love. Explore thousands of museum-quality prints – from timeless masterpieces to stunning contemporary photography – all crafted with care and ready to bring your space to life. Find your perfect piece today.
• •Headline: Art Made Easy. Beauty Made Affordable. Body: Always dreamed of owning a Van Gogh? Or perhaps a striking abstract to modernise your living room? We provide high-quality art reproductions and unique photographic prints that won't break the bank. Printed on premium materials with eco-friendly inks, your new artwork is just a few clicks away.
• •Headline: Curate Your World. Quality Prints, Enduring Style. Body: From the iconic strokes of Monet to the bold lines of modern design, find the art that defines your style. Our prints are made to last, using fade-resistant pigment inks and robust materials, ensuring your chosen pieces remain vibrant for years to come. Let us help you create a home that’s uniquely yours.
• •Social Media Post (Instagram/Facebook): Image: A stylish room featuring one of their prints. Text: "Home is where the art is! ✨ What style of art makes your space feel complete? Whether you're into classic charm or modern vibes, we've got the perfect piece to reflect your personality. Tap the link in bio to explore our collections and find your next obsession! #ArtemLegrand #ArtForYourHome #InteriorInspo #DecorIdeas #WallArt"
• •Product Description Snippet (for a specific print): Immerse yourself in the dreamy landscapes of Claude Monet with this exquisite Giclée print of 'Villas in Bordighera.' Reproduced with archival-quality inks on fine art canvas, every brushstroke and subtle hue is captured with stunning clarity, bringing a touch of Impressionist magic right into your home. Ready to hang and admire.