Brand Tone

Calm and Mindful, Authentic and Honest, Understatedly Elegant/Sophisticated, Appreciative and Respectful, Purposeful

Brand Values

• •Sustainability
• •Quality Craftsmanship
• •Natural Materials
• •Made in the USA
• •Timeless Design
• •Conscious Consumption
• •Simplicity and Purposeful Living

Best Practices

• •Consistently thread the core values (sustainability, natural fibers, timelessness, USA-made, quality) through all communications, making them integral to the product story, not just an afterthought.
• •Opt for words that reflect the brand's aesthetic and feel – terms like gentle, soft, considered, handcrafted, thoughtful, enduring, breezy, earthy. Avoid hype or overly assertive sales language.
• •Ensure the photography and visual branding (soft, natural, uncluttered) are perfectly matched by the tone of the copy. If the image is serene, the words should be too.
• •Emphasize the care and intention behind producing in small quantities, which implies quality control, less waste, and a more personal touch.
• •Address your audience as discerning individuals who appreciate artistry, ethical practices, and lasting quality. Your tone should be respectful, informative, and subtly inspiring, inviting them into the Artemesia world.

Social Perception

Highly Positive, Niche but Appreciated, Trusted for Quality and Ethics, Artisanal and Unique, Lifestyle Brand

Copy Examples

• •Timeless by Design, Sustainable by Nature. Experience Artemesia—thoughtfully crafted clothing from natural fibers, made with purpose in the USA.
• •Breathe easy in our signature linen tunic. A simple silhouette for everyday grace, each piece is handcrafted in small batches to ensure quality that lasts. Feel the difference of natural fibers.
• •The quiet luxury of a well-loved piece. Our collections are an ode to natural beauty and enduring style, designed to be a gentle layer in your life's moments. #ArtemesiaMade #NaturalFibers #SlowFashionMovement #MadeInUSA
• •New from Artemesia: Kind to Your Skin, Kind to the Earth.
• •Artemesia: Dressing with Intention. Living with Ease.