Brand Tone

Nurturing, Educational, and Culturally Proud

Brand Values

• •Cultural Connection
• •Emotional Development
• •Bilingualism
• •Quality and Credibility
• •Creativity and Play

Best Practices

• •Lead with Emotion, Support with Science
• •Weave in Portuguese Naturally
• •Speak to the "Why"
• •Use Nurturing Language
• •Maintain Visual and Tonal Harmony

Social Perception

Arteirinha is perceived as a highly valued, trustworthy, and high-quality resource, particularly among its target audience. It is seen as a wonderful project that provides meaningful content for teaching Portuguese as a heritage language, creating emotionally resonant experiences, and acting as a partner in parenting.

Copy Examples

• •Instagram Post (Promoting a new book): Headline: The new story that whispers eu te amo across any distance. Body: Is there a language for love? We believe so. Our new book, [Book Title], wraps your little one in the warmth of Brazilian tales and the science of a secure bond. Share a story that feels like a hug from home. ✨ #ArteirinhaBooks #BilingualKids #HerançaBrasileira
• •Facebook Ad (Targeting Brazilian parents in the USA): Headline: Keep Brazil alive in their hearts. And in their library. Body: You're raising a global citizen, but their Brazilian roots are a gift. Our bilingual books are more than just stories; they're a bridge to the culture, family, and language you cherish. Backed by child development experts. Discover the collection today. CTA: Shop Now
• •Website Homepage Banner (Announcing the subscription box): Headline: The monthly box of Brazilian creativity and connection. Body: Unbox a world of bilingual stories, hands-on crafts, and joyful learning with the ArteirinhaBox. Designed to nurture their heritage, one beautiful arte at a time. CTA: Subscribe and Delight
• •Pinterest Pin (Infographic style): Title on Image: 3 Reasons Bilingual Stories Build Smarter, Kinder Kids Description: Did you know? Reading bilingual books like ours does more than teach a new language. It boosts cognitive flexibility, enhances empathy, and deepens cultural understanding. Pin this for your parenting journey! #ParentingTips #BilingualParenting #Arteirinha
• •Email Newsletter Snippet (Content-focused): Subject: A story is more than just words Body: At Arteirinha, we know that the moments you spend reading together are building the foundations of a lifetime of confidence. That s why our books, like The Rope That Ties Us, are crafted with psychologists to not only share our beautiful Portuguese language but to also strengthen the invisible ties of love and security. It's not just a story; it's connection.