Tono de Marca

Creative, Playful, Passionate, and Approachable

Valores de Marca

• •Hand craftsmanship & Artistry
• •Uniqueness & Individuality
• •Quality Materials
• •Passion & Dedication
• •Creativity & Joy
• •Community & Learning

Mejores Prácticas

• •Embrace Imperfection and Artistry: Highlight the 'handmade' aspect. Use words like 'crafted,' 'artisan,' 'unique,' 'one-of-a-kind.' Don't be afraid to show the human touch behind the brand.
• •Inject Playfulness and Enthusiasm: Use vibrant language, positive adjectives (e.g., 'joyful,' 'delightful,' 'vibrant'), and don't shy away from tasteful use of emojis (✨💖🎨) where appropriate (especially on social media) to convey warmth and fun.
• •Speak Directly and Inclusively: Use 'you' and 'we' to create a direct connection with the audience. Maintain a friendly, welcoming, and conversational style, as if talking to a creative friend.
• •Tell Stories: Share the inspiration behind collections, the process of creation, or how customers style their pieces. Storytelling builds emotional connection and reinforces the passion behind the brand.
• •Create a Tone of Voice Guide: Develop a simple internal guide that outlines key brand voice characteristics, preferred vocabulary (and words to avoid), and examples. This will help ensure anyone writing copy for the brand stays consistent. For Artefaccio, this would include words like: *Handmade, Unique, Creative, Playful, Colorful, Passionate, Art, Joy, Crafted with Love.*

Percepción Social

Unique, artistic, and lovingly handmade jewelry

Ejemplos de Copy

• •Instagram Post (New Collection): Unleash your inner art kid! 🎨✨ Our NEW collection just dropped, bursting with color, quirky shapes, and all the handmade love you’ve come to expect. Which piece is calling your name? Let us know below! #ArtefaccioDesign #HandmadeJoy #WearableArt #PolymerClayEarrings #UniqueJewelry
• •Website Banner (Homepage): More Than Just Jewelry. It's Artefaccio. ✨ Discover unique, handcrafted pieces made with passion, designed to make you shine. Shop now and find your new favorite!
• •Facebook Ad (Workshop Promotion): Ever wanted to create your own stunning polymer clay earrings? 💖 Join our fun & friendly workshop and let’s get crafty! No experience needed – just bring your enthusiasm. Spaces are limited! Sign up today! #ArtefaccioWorkshops #DIYJewelry #HandmadeCommunity #PolymerClayArt #SantiagoChile
• •Product Description (for a playful pair of earrings, e.g., fruit-themed): Add a sweet slice of fun to your day! 🍉 These adorable [Fruit Name] earrings are handcrafted with love and a sprinkle of playful charm. Lightweight, unique, and guaranteed to bring a smile. Get yours and let your personality pop! #HandmadeEarrings #FunJewelry #PolymerClayCreations #ArtefaccioStyle #StatementEarrings
• •Email Newsletter Subject Line (for a sale): Psst! Your Next Favorite Handmade Treasure is Waiting (and it’s on sale! 😉) *(Email body)* Hey [Customer Name]! We believe everyone deserves a little handmade happiness. That's why we're giving you a special treat – [Discount]% off all our colorful creations for a limited time! Each Artefaccio piece is made with passion, just for you. Find your unique sparkle now! ✨