Brand Tone

Informative & Knowledgeable, Promotional & Direct, Accessible & Service-Oriented, Modern & Tech-Focused, Friendly & Approachable

Brand Values

• •Quality
• •Customer Service Excellence
• •Accessibility & Convenience
• •Variety & Comprehensiveness
• •Reliability

Best Practices

• •Develop a Brand Voice Guide: Document Artec's core tone characteristics (e.g., knowledgeable, accessible, modern, helpful) and provide examples of "do's and don'ts" for writers to follow.
• •Prioritize Clarity and Conciseness: Technical products can be complex. Ensure copy is easy to understand, avoids overly technical jargon where possible (or explains it clearly), and gets straight to the point, highlighting benefits.
• •Maintain a Customer-Centric Approach: Always write from the customer's perspective. Address their needs, solve their problems, and explain how Artec’s products or services can improve their lives or work.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media posts, email marketing, and even in-store signage is harmonious. This builds brand recognition and trust.
• •Incorporate a Call to Action (CTA) that Aligns with the Tone: If the tone is helpful and accessible, CTAs like "Learn More," "Chat with an Expert," or "Find Your Solution" can be more effective than overly aggressive commands. Ensure CTAs guide the customer clearly on what to do next.

Social Perception

As a Go-To Tech Retailer, Responsive, Reliable for Tech Needs, Focused on Sales and Promotions, largely localized to Panama

Copy Examples

• •Headline: Upgrade Your Productivity. Power Your Passion. Body: Discover the latest laptops at Artec, engineered for performance and designed for you. From ultra-portables to gaming powerhouses, find your perfect match and expert advice. Shop online or visit us today! #ArtecPanama #TechUpgrade #LaptopsPanama
• •Headline: Seamless Connection, Smarter Home. Body: Transform your living space with Artec's smart home solutions. Control your world with a tap – from smart lighting to security. Our experts are ready to help you build the connected home of your dreams. Questions? Chat with us on WhatsApp! #SmartHomePanama #ArtecConecta #TecnologiaParaElHogar
• •Headline: Don't Let Tech Troubles Slow You Down. Body: Artec's specialized technical support is here to help! From diagnostics to repairs, our certified technicians get your devices back up and running smoothly. Fast, reliable, and always at your service. Contact us for support. #ServicioTecnicoPanama #ArtecSoluciona #TechSupport
• •Headline: The Best Sound, Uninterrupted. Body: Experience immersive audio with our new collection of headphones and speakers. Whether for work, play, or just relaxing, find crystal-clear sound quality at Artec. Explore brands like Sony, Bose, and JBL. Your ears will thank you. #AudioPanama #ArtecSonido #MusicLovers
• •Headline: Limited Time Offer! Get [X]% Off Your Next [Product Category]! Body: Don't miss out on incredible savings at Artec! Equip yourself with the best technology at even better prices. Visit artecpanama.com or our stores to explore exclusive deals. Quality tech, accessible to you. #OfertasArtec #DescuentosTech #ArtecPromos