Brand Tone

Value-driven and Accessible, Friendly and Approachable, Informative and Helpful, Community-Oriented, Trustworthy and Reliable

Brand Values

• •Affordability
• •Quality
• •Customer Focus
• •Inclusivity
• •Passion for Art
• •Reliability

Best Practices

• •Always Emphasize Value: Whether it's price, a deal, or the quality received for the cost, ensure the 'discount' aspect and good value are woven into messaging where appropriate, but balance it with quality to avoid sounding 'cheap.'
• •Keep it Clear and Simple: Avoid overly technical jargon unless speaking to a very specific professional audience for a niche product. Make information easy to understand for artists of all levels.
• •Engage with a Friendly, Human Touch: Use contractions, occasional emojis (on appropriate platforms like social media), and a conversational style. Address the customer directly.
• •Be Genuinely Helpful and Inspiring: Provide real tips, showcase possibilities, and celebrate the act of creation. Position the brand as a supportive partner in the artistic journey.
• •Reinforce Trust Signals: Subtly remind customers of the brand's experience, positive reviews, and customer service commitments, especially in places where they might be making a purchase decision.

Social Perception

A go-to source for affordable art supplies without compromising significantly on quality or brand choice.

Copy Examples

• •Homepage Banner/Social Media Ad (Value-driven, Friendly): Unleash your creativity without breaking the bank! 🎨 Get your favourite BIG BRANDS at LOW PRICES. Shop now and see what you can create! #ArtDiscount #AffordableArtSupplies
• •Email Subject Line (Accessible, Informative): Just In! Fresh Stock of [Popular Brand] + Our Top Tips for Using Them 🖌️
• •Instagram Post Caption (Community-Oriented, Inspiring): WOW! Look at this incredible piece by @ArtistTag, created using our [Product Name]! 😍 We're so inspired by our amazing community. Share your art with #ArtDiscountCreations for a chance to be featured! #CustomerArt #ArtInspo
• •Product Page Snippet (Trustworthy, Informative): Trusted by artists for over 70 years. Our [Product Name] offers professional quality at a price you'll love. Backed by our Price Match Promise! ⭐⭐⭐⭐⭐ (4.7/5 on Trustpilot)
• •Blog Post Introduction (Helpful, Approachable): New to oil painting and not sure where to start? Don't worry, we've got you! Our simple guide breaks down the essentials you need, all available at ArtDiscount's unbeatable prices. Let's get you painting!