Brand Tone

Inspiring, encouraging, quality-conscious, and trustworthy with a hint of sustainability.

Brand Values

• •Quality
• •Affordability
• •Sustainability
• •Inspiration
• •Trustworthiness

Best Practices

• •Use encouraging and inclusive language to resonate with beginners and students.
• •Highlight the value for money and quality suitable for educational purposes.
• •Emphasize the brand's commitment to sustainability and recycled materials.
• •Showcase the brand's 20+ years of experience as a reliable supplier of art materials.
• •Incorporate calls to action that inspire creativity and artistic exploration.

Social Perception

A reliable and trustworthy supplier of quality art materials at an affordable price, particularly well-suited for students and beginners.

Copy Examples

• •Unleash your inner artist with our premium art supplies!
• •Discover high-quality materials at prices perfect for students and beginners.
• •Create with confidence using our sustainable and recycled art materials.
• •With over 20 years of experience, we're your trusted partner in artistic exploration.
• •Inspiring creativity, one brushstroke at a time.