Brand Tone

Passionate & Enthusiastic, Accessible & Inclusive, Contemporary & Modern, Supportive & Community-Oriented, Professional & Trustworthy

Brand Values

• •Creativity & Innovation
• •Accessibility of Art
• •Support for Independent Artists
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Global Reach

Best Practices

• •Embrace Enthusiasm: Use vibrant and positive language that reflects a genuine passion for art and creativity. Avoid overly academic or elitist jargon.
• •Champion the Artist: Consistently highlight the stories and talents of the independent artists featured. Emphasize the 'handcrafted' and 'unique' aspects of their work.
• •Focus on Accessibility: Frame art as something everyone can enjoy and own. Use inclusive language and highlight the diversity of styles and price points if applicable.
• •Stay Contemporary: Keep the language fresh, modern, and relevant to current art conversations and trends, especially in social media.
• •Build Trust Through Transparency: Clearly communicate the brand's mission, the origin of the artworks (e.g., London studio, handcrafted by artisans), and the commitment to customer satisfaction.

Social Perception

Artchi is generally perceived positively as a vibrant and modern art platform that supports emerging artists. Customers appreciate the unique designs and the quality of the artworks. The collaborations with established institutions add to their credibility. Their social media engagement, particularly on Instagram and TikTok, suggests an effort to connect with a younger, art-enthusiast audience through visually appealing content. There's a slight potential for brand name dilution due to 'Artchi' or 'Archi' being used by architectural firms, but the '.com' and 'artchilondon' social handles strongly tie the analyzed brand to the art world.

Copy Examples

• •Headline: Unlock a World of Creativity. Discover Artchi. Body: At Artchi, we believe art is for everyone. Explore unique, handcrafted pieces from today's most exciting independent artists and find the perfect expression of your style. Passionately curated, globally delivered. Call to Action: Shop Contemporary Art
• •Headline: Art That Speaks Volumes. Without Saying a Word. Body: Transform your space with Artchi. From vibrant neon statements to thought-provoking sculptures, our collection is a celebration of contemporary talent. Support artists, own originality. Call to Action: Discover Your Next Masterpiece
• •Headline: Beyond the Canvas. Beyond the Ordinary. Body: Artchi is your gateway to innovative art that inspires. We champion independent creators, bringing their bold visions from our London studio to your home. Experience art, handcrafted with passion. Call to Action: Explore Artchi Exclusives
• •Headline: From Our Studio to Your Soul. Body: Feel the pulse of contemporary art with Artchi. Every piece tells a story, handcrafted by artisans dedicated to their craft. Join our community and make art a part of your everyday. Call to Action: Connect with Art
• •Headline: Artchi: Where Independent Artists Shine. Body: We're on a mission to bring the world's most captivating contemporary art to you. By choosing Artchi, you're not just buying art; you're empowering creativity and supporting the artists of tomorrow. Call to Action: Support Independent Art