Brand Tone

Approachable and Welcoming, Knowledgeable and Passionate, Service-Oriented, Inclusive of Popular Culture, Established and Reputable

Brand Values

• •Accessibility of Art
• •Customer Connection
• •Quality and Craftsmanship
• •Diverse Selection
• •Preservation and Enhancement

Best Practices

• •Speak to Your Audience Inclusively: Use language that is easy to understand, avoiding overly technical art jargon unless explaining it clearly. Remember that your audience includes both experienced collectors and those new to art.
• •Highlight Expertise with a Helping Hand: Showcase your knowledge of artists, art styles, and framing techniques, but always frame it as a way to assist and guide the customer, not to intimidate.
• •Emphasize Connection and Story: Art is emotional. Focus on how art can create connections, tell stories, or enhance a person's space and life. Talk about the "why" behind the art.
• •Be Consistent Across Platforms: Ensure the approachable, knowledgeable, and service-oriented tone is reflected on your website, social media posts, email communications, and in-gallery interactions.
• •Show, Don't Just Tell, Your Value: Instead of just saying you offer "quality," describe the quality materials in your framing or the reputation of the artists you carry. Instead of just saying "good service," share testimonials or examples of how you help customers.

Social Perception

Helpful and Personal, Experts in Their Field, Trustworthy, A Go-To for Specific Artists

Copy Examples

• •Headline: More Than Just a Frame: It's the Perfect Finish for Your Story. Body: At Art Center Gallery, we believe a frame is an extension of the artwork itself. Our expert framers work with you to find the ideal combination of style and preservation, ensuring your cherished pieces and memorabilia tell their best story for years to come. Bring your art, and let's create a masterpiece together.
• •Headline: Discover Art You’ll Love, No Art Degree Required. Body: New to art collecting or simply looking for that perfect piece to brighten your space? Art Center Gallery offers a welcoming journey into the world of popular artists like Fabio Napoleoni, Michael Godard, and beloved Disney Fine Art. Our friendly experts are here to guide you.
• •Headline: From Our Walls to Yours: Exclusive Art, Expertly Framed. Body: Elevate your space with stunning pieces from today's most sought-after artists. Since 1994, Art Center Gallery has been Orange County's home for an extensive collection of fine art. Plus, our renowned custom framing service ensures your new treasure is displayed to perfection.
• •Headline: Your Memories, Beautifully Preserved. Body: Have a special piece of memorabilia or a personal artwork you want to protect and showcase? Our custom framing services use only the highest quality, acid-free materials to ensure your valuables are beautifully displayed and preserved for generations. Let our designers help you create a unique display that expresses your style.
• •Headline: The Art of Connection: Find Pieces That Speak to You. Body: We’re passionate about connecting people with art that resonates. Whether it's the heartfelt creations of Fabio Napoleoni or the vibrant worlds of Disney and Star Wars, explore our diverse collection and find the artwork that truly captures your imagination. Our team is here to make your art discovery a joy.