Brand Tone

inspirational, elegant, and accessible

Brand Values

• •Aesthetic Enhancement
• •Quality
• •Personalization & Uniqueness
• •Serenity & Spirituality
• •Customer Service

Best Practices

• •Focus on Aspiration and Emotion: Use language that evokes the desired feelings of elegance, warmth, inspiration, and serenity.
• •Highlight Uniqueness and Personalization: Emphasize how the artwork can help customers express their individual style and create a personalized space.
• •Maintain Clarity and Accessibility: While aiming for an elegant tone, ensure the language is clear, easy to understand, and welcoming to a broad audience.
• •Be Descriptive and Vivid: Use rich adjectives and imagery to describe the artwork and its potential impact on a room.
• •Address Concerns Transparently (internally and externally where appropriate): While not directly in ad copy, being aware of and addressing negative perceptions regarding quality and service is crucial for long-term brand consistency and trust. This might involve refining product descriptions for accuracy or improving customer service communication, which indirectly supports the desired brand perception.

Social Perception

divided

Copy Examples

• •Transform your space into a sanctuary of style. Discover art that speaks to you at Art-Cadre.
• •Elegance is an brushstroke away. Find the perfect canvas to reflect your unique taste.
• •Breathe life into your walls. Explore our curated collection and let your home tell its story.
• •More than just decor, it's a feeling. Experience the warmth and personality of Art-Cadre.
• •Create an atmosphere of serenity. Our [e.g., Abstract Landscapes/Buddha Collection] will bring a touch of peace to your everyday.